Forbes Magazine Understands the Power of pARTnering
Forbes Magazine knows that partnering with the arts is good business. In the April 9 issue of Forbes, received by subscribers last week, Forbes spread the word of the importance of arts and business partnerships by placing a full page pARTnership Movement ad. Become part of the pARTnership Movement by placing an ad in local business publications, chamber of commerce newsletters, and corporate intranets. Also, take a look at our ads and eight reasons to partner with the arts in Spanish!
Getting Big Results: Arts Partnerships with Small and Midsize Businesses
Tuesday, April 24, 3:00 p.m.–4:00 p.m. EDT
The 2010 Business Committee for the Arts National Survey of Business Support to the Arts found that small and midsize businesses more than ever contribute a larger share of arts dollars compared to large businesses. Small and midsize businesses also provide a significant amount of non-cash support to the arts. Hear why small and midsize businesses partner with the arts and learn how arts organizations create successful partnerships with small to midsized businesses. To register, www.AmericansForTheArts.org.
Private Sector Network
Art@Work Allows the Corporate Community to Showcase Their Art
As winter melts into spring, visual and performance artists from Kansas City are drawn from their cubicles to participate in Art@Work, a program that gives unconventional artists (CEOs, database analysts, security guards, etc.) an opportunity to show off their creativity and talent. Participants in the program have reported that as a result of Art@Work, they feel more respected and visible, and were given the opportunity to bond over shared passions with co-workers. Two years ago, Pat Wigley, a cable lineman at Kansas City Power & Light won the blue ribbon for his piece Into the Storm. In December of 2011, the Kansas Grassroots Art Museum approached Wigley about keeping one of his sculptures for their permanent collection. For information, www.pARTnershipmovement.org.
Building Arts and Business Partnerships
We're happy to share that the Private Sector section of www.AmericansForTheArts.org has been revamped. We hope you will find it to be a useful resource as your local communities work together to build even stronger relationships between the arts and business. For more information, www.AmericansForTheArts.org.
Partnering with the Arts on and off the Slopes
Aspen Skiing Company won Colorado Business Committee for the Arts' (CBCA's) 2012 Business for the Arts Impact Award which highlights innovative use of the arts to propel business strategies. Aspen Skiing Company partnered with the Aspen Art Museum to bring together skiing and contemporary art. The results? Skiers saw art in unexpected places, including installations and audio experiences, and the initiative helped Aspen Skiing Company stand out from the crowd. For more information, www.pARTnershipmovement.org.
Art on the Small Screen
This month, MTV is reviving its program Art Breaks, in a partnership with Creative Time and MoMA PS1, which brings contemporary video art to MTV’s broad audience. This partnership will provide MTV’s 600 million worldwide viewers with access to video art pieces by artists including Rashaad Newsome, Mickalene Thomas, and Mads Lynnerup. For more information and to view video clips, artbreaks.mtv.com.
Bank of America Connects Rhode Island Students to the Arts
The Rhode Island State Council on the Arts (RISCA) announced that Bank of America will be continuing its partnership with the Big Yellow School Bus (BYSB) program. BYSB ensures that more than 7,500 Rhode Island students can attend arts and culture events in the region. The program has been crucial for connecting students to museums, concert halls, and theaters across the state, a difficult task for schools to achieve alone due to budget cuts. "We're grateful to Bank of America for supporting BYSB and helping students experience the arts outside of the classroom, in concert halls, museums, and other community venues," said Randall Rosenbaum, executive director, Rhode Island State Council on the Arts. For information, http://eastprovidence.patch.com.
Warming the Workplace with Art
After experiencing a lull due to the economy, designers and art dealers are reporting that they are seeing an increase in real estate developers and corporate tenants purchasing artwork. Recently, Equity Industrial Partners asked architect Brent Maugel to redesign a former computer factory in New Hampshire, ultimately designing the space with pieces of art work as opposed to other details. Art dealer Lawerence Powers of Acton said, “I’m feeling a change in the wind. People are less hunkered down and feel more optimistic about the future." For information, http://articles.boston.com.
Facts and Figures
Arts and Culture Fall Lower on the Corporate Responsibility Priority List
A recent study published by Forbes Insights shows that companies are prioritizing social services in their corporate social responsibility efforts, and that arts and culture is becoming a lower priority. Accompanying arts and culture are categories such as fostering entrepreneurship, the military and their families, and religion. Currently, arts and culture is 11th on the list, with 25 percent of companies supporting the arts. Companies anticipate to focus their efforts in the next three years in areas that correspond to the current list of highest priority causes. Arts and culture is expected to fall to 13 on the list, with support from 23 percent of companies. For information, www.pARTnershipmovement.org.
Triple Threat: Music, Dance, and Theater Instruction in U.S. Public Schools
A recent study released by the U.S. Department of Education’s National Center for Education Statistics shares the latest figures regarding arts education in public elementary and secondary schools. According to the report, 6 percent of the nation’s public elementary schools do not offer specific music instruction, and 17 percent do not offer visual arts instruction. In secondary schools, 9 percent do not offer music and 11 percent do not offer visual arts. Dance and theater instruction are severely lacking, as only 3 percent of elementary schools offer dance and 4 percent offer theatre. However, the numbers improve in secondary schools with 12 percent offering dance instruction and 45 percent offering theater instruction. For information, http://blog.artsusa.org.
Speaking from Experience
“Whether music, dance, painting, or poetry, the arts do two things that have always been close to our hearts at Disney—they capture the imagination and tell us a story. As a company whose roots are in storytelling, we consider the arts essential to both our business and our community. That’s why Walt himself initiated the Disney tradition of supporting the arts...and why we are eager and proud to carry on that tradition.” – Meg Crofton, President, Walt Disney Parks & Resorts Operations, U.S. & France and The BCA 10 Winner