The BCA 10
Know of a Business with Outstanding Partnerships with the Arts? Work for One? Let Us Know!
The BCA 10 recognizes businesses of all sizes for their exceptional involvement with the arts that enrich the workplace, education, and the community. These companies demonstrate the power of arts and business partnerships and set examples for other companies to follow. Nominations close February 15. Submit your nomination today! For more information and to nominate a business, visit www.AmericansForTheArts.org/go/BCA10.
The pARTnership Movement
Investment in St. Louis Arts Community Pays Off through PNC Arts Alive
The PNC Foundation recently announced a $1 million, four-year extension for PNC Arts Alive, an innovative program supporting visual and performing arts in the St. Louis area with a focus on increasing audience participation and engagement. PNC Arts Alive was recently featured as a pARTnership Movement Success Story. To read more about how PNC Art Alive is benefitting the company and the community, visit www.pARTnershipmovement.org/success-stories.
Creative Conversation Gathering in Richmond, VA
On November 27, Americans for the Arts and The Conference Board convened businesses leaders and artists for a discussion about how the business and arts sectors can leverage their respective resources to achieve vital industry objectives. “We understand the artistic community uses the same skills that are highly valued by business—such as creativity and the ability to communicate effectively,” notes Jonathan Spector, president and CEO of The Conference Board. “This gathering will allow the business community to learn how artists apply these skills and find ways to leverage those same skills in a business context.” The gathering, hosted by Dominion Energy and Altria with significant support from CultureWorks, took place at Altria and at the Virginia Museum of Fine Arts. The convening is the first in a series scheduled to take place across the country in the coming year. To learn more, visit www.AmericansForTheArts.org.
Bold Partnerships for Dallas Arts Organizations
Dallas-based AT&T is putting its business acumen to work for five financially challenged arts organizations. The corporation will provide free oversight to the Dallas Symphony Orchestra, Dallas Opera, AT&T Performing Arts Center, Dallas Theater Center, and Dallas Summer Musicals. AT&T is gifted, DSO chairman Blaine Nelson said, at finding “more efficient ways to operate, at reducing costs and redundancies.” He cited as one example the five groups having five separate box offices. “I see no reason,” he says, “why we can’t share one box office. Where do I think this journey will lead us?” Nelson said. “I don’t know. But the goal for all of these organizations, which mean so much to the city of Dallas economically and culturally, is to find better ways to operate. We simply have to.” Read the full article at www.pARTnershipmovement.org.
Congratulations to the innOVATION Grantees!
Ovation, the only multi-platform network devoted to artists and every kind of artistic expression, and Americans for the Arts announced the recipients of the inaugural innOVATION grant program. This program takes inspiration from the remarkable community revitalization effort in Detroit documented in Ovation’s original series, Motor City Rising. The recipients of the inaugural grants will undertake similar initiatives in their own communities. Congratulations to Beet Street, Ft. Collins, CO; Lanesboro Arts Center, Lanesboro, MN; Tacoma Arts Program, Tacoma, WA; Arts Quest, Bethlehem, PA; and CulturalDC, Washington, DC. Through December 31, you can vote for the final innOVATION “Viewers’ Choice” awardee at www.facebook.com/OvationTV.
Facts and Figures
PR Industry Discusses Importance of Creativity
Based on an international survey of more than 600 people in 35 countries, the Creativity in PR Study revealed that 95 percent of PR professionals say creativity is a crucial skill for PR professionals, but there are many barriers to creativity including a lack of time (65 percent), overworked staff (37 percent) and a lack of clear objectives (33 percent). For information, www.holmesreport.com.
Private Sector Network
BizSmART Conference Focuses on Smart Ways to Grow the Arts in Arlington
On November 13, the Arlington Commission for the Arts and Arlington Cultural Affairs held its first annual BizSmART conference with nearly 100 attendees representing Arlington arts organizations, the business community, and arts leaders from across the region in attendance. Sessions throughout the day addressed new and breakout ways of developing audience, communications, and resources including how to better partner with the business community through the pARTnership Movement. For information, www.arlingtonvirginiausa.com.
Speaking from Experience
“As an animal health and science–based company, Alltech’s support and integration of the arts in its work often surprises people. It’s unexpected. Yet, for us, it traces back to three fundamentals—illustrating our story, investing globally in the life and culture of local communities, and, most importantly, inspiring people.” —Dr. Pearse Lyons, President and Founder, Alltech, Inc.