When Arts and Businesses Partner, Everyone Profits
We are excited to introduce you to The pARTnership Movement which is designed to reach business leaders with the message that partnering with the arts will advance their bottom line goals and build their competitive advantage. The pARTnership Movement provides information about the benefits of arts and business partnerships, examples of successful arts and business partnerships, and suggestions for how business leaders can take their partnership to the next level.
Meet the Shakespeare of Litigation
Spread the word about the benefits of arts and business partnerships through our two series of ads which can be downloaded in different sizes and customized with your organization or company logo. You can use these ads in business journals, corporate intranets, chamber of commerce newsletters, and more. For more ideas, check out our Let's Get Started tool kit.
Building More Vibrant Communities in Minneapolis
If there’s one thing 3M believes, it’s that arts and culture programming, especially programs with strong educational outreach, help improve the quality of life in communities. And they back it up with some serious donations. Besides helping museums across the country, they helped the Minneapolis Institute of Arts (MIA) present an unprecedented exhibit or 60 exceptional pieces from the Louvre’s collection in Paris, including works by Leonardo da Vinci, Michelangelo, and Vermeer. The MIA’s educational outreach provided teacher workshops, online resources, free guided tours for 7,000 K–12 students, and a Parent Ambassador Training Program, reaching 6,300 additional students. For information visit The pARTnership Movement Success Stories.
Making Music Happen
Starting this month, NBC, in partnership with iTheatrics, will work with a pilot group of 20 schools to implement self sustaining musical theater programs. The national program will begin in cities including Seattle, Los Angeles, Atlanta, Nashville, and Houston. The launch of the new NBC initiative “Smash: Make A Musical” coincides with the February premiere of Smash, a new series about the making of a Broadway musical. For more information visit The pARTnership Movement News.
The BCA 10
We’re Looking for Outstanding Businesses
Nominate a business for its exemplary art support for The BCA 10: Best Companies Supporting the Arts in America. Share your stories about creative pARTnerships in your community. Here are a couple examples of stories we’ve been hearing...law firms that invest in early arts education, major retailers that work to boost museum attendance, and even a real estate company that not only supports artists through commissioned works but does so to inspire its employees. Nominations close February 17. Submit your nomination today!
Facts & Figures
Eight Reasons to Partner with the Arts
The pARTnership Movement shows you eight ways the arts can help businesses build their competitive advantage by enhancing critical thinking, team building, and creative skills of the corporate workforce while also enhancing communities to attract and retain employees. One reason to partner is that the arts are essential to vibrant cities: enhancing community development, creating jobs, and bolstering the economy. How else? Check out the other seven ways!
Giving in Numbers
CECP (Committee Encouraging Corporate Philanthropy) released its 2011 Giving in Numbers study showing a total of over $15.5 billion in cash and product giving from the 184 companies that participated in the survey. In 2010, energy companies provided the highest median dollar amount to the arts. Financials gave the highest percentage of their giving to the arts, with 24 percent of their giving allocated to the arts.
Private Sector Network
Arts Breakfast of Champions: Recognizing Excellence in Portland
Portland-based Business for Culture & the Arts (BCA) celebrated its 25th Anniversary with over 460 arts and business leaders during the annual Arts Breakfast of Champions. Historically an event to recognize the year’s Top Business Donors to the Arts, BCA took the opportunity to celebrate this milestone by highlighting pairs of exceptional arts and business partners. In further celebration of anniversaries, BCA compiled all ten years of its business donors research to celebrate over $50 Million given to the arts by the business community since 2001.
Speaking From Experience
"For many years, Aetna has chosen to partner with arts organizations in communities where our employees work and live. And through these partnerships, Aetna has made great strides in meeting many of our business goals. The pARTnership Movement is a critical step to ensuring that businesses and arts organizations better align their strategies and efforts to create partnerships that generate a mutual return on investment." – Floyd W. Green, Head of Community Relations and Urban Marketing at Aetna and BCA 10 Winner