The pARTnership Movement
The Arts Are Good for Business
In this article from Public Management (PM) Magazine, a publication produced by the International City/County Management Association (ICMA), Americans for the Arts President and CEO Robert L. Lynch discusses how the arts are used to attract non-arts businesses to your city, how they help keep skilled employees at those businesses, and how they improve local schools. Read the full article at PM Magazine.
Turn Your Hotel Stay into a Work of Art
Known for its extraordinary architecture and elegance, the Pfister Hotel in downtown Milwaukee is much more than a place to rest your weary head. Since April 2009, the Pfister’s Artist-in-Residence program has put the hotel on the map as a hospitality hotspot for those with a palate for the “palette.” The program transforms the hotel lobby and common spaces into a working art studio and gallery, open to hotel guests and visitors. The Pfister also hosts an expansive collection of Victorian art, the largest of its kind in any hotel in the world. Read more at pARTnershipMovement.org.
“We want to expand on our reputation as a destination hotel for art connoisseurs by offering our guests and the public a glimpse into the world of art as it is being created—in real time—by amazingly talented artists.” -Joe Kurth, General Manager, The Pfister Hotel
The 4th Annual Vans Custom Culture Competition Continues
As its national charity partner, Americans for the Arts is proud to announce the fourth annual Vans Custom Culture contest inspiring high school students across the United States to embrace their creativity while drawing attention to the importance of art as an integral part of a well-rounded education. Vans Custom Culture has announced the top 50 semi-finalists of the competition and has opened up the judging process to the public. Online voting will determine the top five finalists who will travel to New York City for the Vans Custom Culture final event in June 2013. The top school will receive $50,000 for their visual arts program. Vote for your favorite shoes at vans.com/customculture from now until May 13!
Private Sector Network
Building Your Business Volunteer Army
Volunteers are a critical component of any arts organization. From ushers to fundraising to pro-bono consulting and board service, volunteers expand the capacity of a nonprofit. In this article from the Chronicle of Philanthropy, Diane Knoepke discusses how volunteer programs can make employees feel more engaged on the job, learn new skills or improve their existing skills, and increase interaction between junior and senior employees, and how this information can be brought into conversations with corporate partners who are interested in designing volunteer programs.
Be sure to visit the pARTnership Movement for our latest tool kit, “Establishing a Business Volunteers for the Arts® Program,” which details how to effectively cultivate and engage skills-based volunteers.
Dance Troupe Markets Creativity to Cube-Dwellers
Most dance companies make money by selling tickets to their performances. Boise-based troupe Trey McIntyre Project has a more expansive business model—selling the creative process itself. Tech giant Hewlett-Packard likes the troupe's creativity. The company's general manager of future technologies has brought TMP's dancers to HP's Boise office several times to perform as part of the company's annual outreach to local nonprofits and artistic organizations. He feels that the troupe creates positive energy, translating to the engineers and scientists on staff. Read more at CNN Money.
“We want companies to understand what they are creating, whether it is a marketing strategy or a healthcare policy, and get them to think about where they get hung up, and how to find ways around those stopping points to come up with new ideas.” -John Michael Schert, co-founder and executive director, Trey McIntyre Project
Facts and Figures
Corporations Are the Biggest Collectors
According to the International Art Alliance, publisher of the International Directory of Corporate Art Collections, several million works of art are displayed in businesses and corporations around the world—nearly as many as are on display in city art museums. The total value of all the art that is on display in the workplace is worth several billion dollars, and corporations spend millions each year purchasing art. Therefore, the most important patron of the arts during the past 60 years has been not private collectors, not government institutions, and not even museums, but corporations! More information at InternationalArtAlliance.org.
Business Volunteers for the Arts Survey Results
Program Managers of Business Volunteers for the Arts® affiliates recently completed the annual BVA Survey, which asked questions regarding their programs and initiatives fostering collaboration between arts and business. The survey requested detailed information regarding specific programs that support arts and business relationships. According to the survey results:
- 449 businesses in total provided volunteers—a 12 percent increase since 2010.
- 277 arts and culture organizations were served by BVA volunteers during fiscal year 2012—a 20 percent decrease since 2010.
- The most common types of BVA projects for which volunteers were requested to lend their expertise were marketing & PR, finance & administration, and strategic planning.
- The dollar value of cash and in-kind resources donated by BVA volunteers and their employers was approximately $602,150.
For more information on Business Volunteers for the Arts® programs, visit Americans for the Arts.
Americans for the Arts 2013 Annual Convention
June 14-16, 2013 in Pittsburgh, PA
Join more than 1,000 arts and community leaders at the Americans for the Arts Annual Convention as we share innovative ways leaders are using the arts to build communities. On Friday, June 14, join a conversation between Quiara Alegría Hudes, winner of the 2012 Pulitzer Prize for Drama, and Head of Community Relations and Urban Marketing at Aetna Floyd Green as they discuss her work as a playwright and experiences around community engagement, advancing diversity issues in the arts, corporate partnerships, and employee engagement. For the full session schedule and to register, visit convention.artsusa.org.
Want to get even more bang for your buck? Become a member of Americans for the Arts today to save $80 and receive benefits throughout the year!
Speaking from Experience
“Art is like oxygen—it is essential to breathe. From the time our architectural firm was founded in 1961, we have been committed supporters of both visual and performing art forms in our community. It is integral to everything we do. Art should be an essential part of all business; everyone benefits from the creative process and its enhancement to the quality of life.”
-Earl S. Swensson, FAIA, Founder and Chairman, Earl Swensson Associates, Inc. (ESa)