Facts & Figures
Increase in Cause-Related Sponsorships
Despite the state of the economy, North American companies are projected to spend a total of $1.55 billion on cause-related sponsorships in 2009 according to an IEG report. This is an estimated increase of 2.2 percent from the previous year. For information, www.philanthropyjournal.org.
Support for the Los Angeles County Museum of Art
The Hollywood Foreign Press Association and Time Warner Cable, in association with Ovation TV, have each pledged $75,000 to keep the Los Angeles County Museum of Art (LACMA) film program running. The combined $150,000 donations will keep LACMA’s film program going through the end of 2010. The pledges came in after LACMA decided to end the 40 year old film program. For information, www.latimes.com.
Actuals Worse than Predictions
In 2008, 42 percent of corporations and 37 percent of corporate foundations predicted their charitable giving to decrease in 2009 according to a fall 2008 survey by LBG Research Institute, Inc. Actual declines in giving were worse by about 10 percent. In their follow-up report, "Making the Most of What We Have: Corporate Giving," LBG Research Institute found that 52 percent of corporations and 47 percent of corporate foundations are reporting declines in giving.
For information, www.csrwire.com.
Explore the World at the San Angelo Museum of Fine Arts
Beginning in September, museum visitors can experience arts and culture from around the globe at the San Angelo Museum of Fine Arts in Texas. Each Family Day through June 2010 will bring a different world culture to the museum. Family Days are sponsored by Ethicon, a Johnson & Johnson Company. For information, www.gosanangelo.com.
Sun Life Financial Partners with Cirque Du Soleil in United States
As part of a new branding campaign, Sun Life Financial is partnering with Cirque Du Soleil as the Official Insurance Partner of the Cirque du Soleil U.S. Big Top Touring Shows, U.S. Arena Touring Shows, and the Presenting Partner of a major new Cirque du Soleil U.S. show. The partnership will bring the Sun Life Financial brand to 30 markets across America. For information, www.sunlife-usa.com.
Travelex Brings the UK National Theatre to the United States
The Travelex NT Live initiative which broadcasts UK National Theatre performances globally will bring live performances via satellite to the United States starting this October. Travelex is hoping this initiative will broaden their name recognition amongst American travelers. For information, www.prweb.com.
Grantmakers in the Arts
Grantmakers in the Arts 2009 Recession Conference: Navigating the Art of Change will take place in Brooklyn, NY, October 18–21. The conference will work to prepare grantmakers for the future while dealing with these hard economic times. Join Americans for the Arts for specialized sessions including The Art of Change: How and Why Advocacy Is Part of Effective Arts Philanthropy led by Americans for the Arts President and CEO Robert L. Lynch. For information and to register, www.conference.giarts.org.
National Arts Marketing Project Conference
Release your inner superhero at the National Arts Marketing Project (NAMP) Conference,
CollaborAction: Arts Marketing, Sponsorship, and Fundraising Strategies That Work!
In today’s troubled times, it’s more important than ever that you not hide behind a secret identity. Learn how you can save the day when it comes to marketing, sponsorship, and fundraising. Join your super colleagues at the 2009 NAMP Conference in Providence, RI, October 30–November 2, 2009. Help your organization face challenges and make the most of opportunities in this economic climate. To register, www.ArtsMarketing.org.
THE BCA TEN
Ten laudable companies will be honored at this year’s THE BCA TEN: Best Companies Supporting the Arts in America. These companies, recently selected by a distinguished panel of judges from the arts and business communities, represent a diverse range of industry, size, and geography and will be celebrated for their exemplary art support at the annual gala at the American Museum of Natural History in New York on Thursday, November 19, 2009. Broadway actor Matt Bogart, whose talents are currently
lent to the Tony Award-winning musical
will provide the evening’s entertainment. For more information and to reserve a ticket or table, www.AmericansForTheArts.org/go/BCA10.
Speaking from Experience
"The arts play a vital role in building community—bringing together diverse people in shared experiences that transcend boundaries and foster understanding. Applied Materials and its Foundation proudly support arts and cultural organizations that spark the imagination and drive the development of new ideas that improve the way we live."
— Mike Splinter, Chairman and CEO, Applied Materials, Inc., THE BCA TEN 2009 Awardee