imageThe Americans for the Arts strategic plan reflects upon the impact the organization has had over time and in the future. Developed in collaboration with thousands of stakeholders and through an extensive examination of the arts environment, our local arts agencies field, and our own organization the plan calls for the following Board approved Vision, Mission, & Goals for the organization.


The vision of Americans for the Arts is that the arts are recognized as integral to the lives of all people and essential to the health and vitality of communities and the nation.


The mission of Americans for the Arts is to serve, advance, and lead the network of organizations and individuals who cultivate, promote, sustain, and support the arts in America.

GOAL ONE: Strengthening An Informed Leadership

Lead and serve individuals and organizations to help build environments in which the arts and arts education thrive and contribute to more vibrant and creative communities.

GOAL TWO:  Increasing Resources and Meaningful Policies for the Arts

Generate meaningful public and private sector policies and more leaders and resources for the arts and arts education.

GOAL THREE: Advancing the Value Proposition for the Arts

Build individual awareness and appreciation of the value of the arts and arts education.

GOAL FOUR: Ensuring Organizational Sustainability

Ensure the operational stability of the organization and its ability to creatively respond to opportunities and challenges.

The following includes the organization’s strategic plan and resources that informed our planning process:

  • Americans for the Arts 2009–2013 Strategic Plan (pdf, 157 KB)
    This document outlines the 12 key issues that emerged from the environmental scan process; core audiences of Americans for the Arts; the new Mission, Vision, and Goals of the organization; as well as key programmatic directives under each goal.
  • Americans for the Arts Environmental Scan Executive Summary (pdf, 162 KB)
    Americans for the Arts worked with AMS Planning & Research to conduct an extensive scan of the arts environment. This Executive Summary highlights the top-level results of that research.
  • A Time of Change. A Time for Change: Results and Recommendations from the Americans for the Arts Environmental Scan (pdf, 1,081 KB)
    In this Monograph, AMS Planning & Research presents the 12 most pressing challenges it observed that are affecting all artistic discipline groups and arts service organizations and also offers a thought-provoking discussion of seven possible strategies to help the field not only respond to these challenges, but guide innovation in the arts in to the 21st century.

    The Monograph series is a benefit of professional membership at the Standard level or above to Americans for the Arts. However, in these tough economic times, we have made a one-time exception and are providing complimentary access to this special issue of the Monograph, regardless of member status. To continue to receive the Monograph and other important tools, join Americans for the Arts as a professional member at the Choice level or above.

  • Renegotiation: An Overview of U.S. Arts Industry Insights, 2003–2007 (pdf, 186 KB)
    This paper was prepared for AMS Planning & Research by Andrew Taylor, Director of Bolz Center for Arts Administration at University of Wisconsin-Madison in the early stages of the planning process to provide some context for the environmental scan.