Vice President of Local Arts Advancement
Clayton Lord is the vice president of local arts advancement for Americans for the Arts. Prior to joining AFTA, Lord served for five years as the director of communications and audience development for Theatre Bay Area, one of the largest regional arts service organizations in the United States. There, he oversaw marketing, communications, audience development initiatives, research and business development to support the organization’s mission of uniting, strengthening, promoting and advancing the theatre field in the San Francisco Bay Area. He was the project director and book editor for Counting New Beans: Intrinsic Impact and the Value of Art, a three-year research project done in conjunction with consulting firm WolfBrown, and also ran other large-scale audience development and research initiatives including Free Night of Theater, the Bay Area Arts & Culture Census, the Leveraging Social Media workshop series with Beth Kanter and others. He was a founding member of Project Audience and sat on the advisory committees for the National Arts Marketing Project Conference, the Association of Performing Arts Service Organizations conference, the ATHENA project and the Bay Area Cultural Asset Map. Lord is a prolific writer and thinker about the public value of the arts, and has written for Theatre Bay Area magazine, Stage Directions, InDance, The Voice, ArtsJournal, ArtsMarketing.org and others in addition to maintaining his own nationally-recognized blog, New Beans, at artsjournal.com/newbeans. He is a frequent presenter on innovative ways of measuring and valuing the impact of art, and was named one of the “Fifty Most Powerful and Influential People in the Nonprofit Arts” in 2012 by Barry Hessenius on his Barry’s Blog. He holds a B.A. in English and Psychology from Georgetown University.