staff bios
Julie Peeler
Vice President of Private-Sector Initiatives
Julie is an accomplished market research and marketing strategist with over two decades of experience in both the for-profit and nonprofit arenas. While working at J. Walter Thompson and Foote, Cone and Belding, both major international advertising agencies, she developed strategic growth plans for Fortune 500 clients including S.C. Johnson Wax, Kraft Foods, The Kellogg Co., and The Quaker Oats Co., as well as for the U.S. Olympic Committee. For more than 10 years she managed Americans for the Arts’ stable of arts and business partnership programs including Business Volunteers for the Arts®, the National Arts Marketing Project, the MetLife Foundation National Arts Issues Forum Series, United Arts Funds, and other initiatives. Ms. Peeler is the founding director of the National Arts Marketing Project, which is designed to help nonprofit arts organizations understand the marketplace in which they operate and develop innovative and effective marketing plans. In her current role, she oversees Americans for the Arts’ efforts to build private-sector support for the arts across a broad spectrum of engagements from audience participation to volunteerism to board service and leadership to arts-based corporate training to sponsorship and funding. She holds a B.A. in journalism from Loyola University of Chicago and an M.B.A. in marketing and nonprofit management from the Kellogg Graduate School of Business at Northwestern University.
E-mail Julie.
