The Public Art & Placemaking Digital Classroom is a four-month, topic-based virtual leadership development series that provides an opportunity for local arts leaders to master foundational concepts and build skills in particular core subjects necessary to succeeding in local arts and community development.
The Fall Public Art Classroom will cover the development and implementation of public art marketing and engagement plans, strategies, messages, online tools, and educational resources. Public art programs face unique communications and engagement challenges. From how to define patrons to how to assess and communicate the value of a collection, public art professionals need marketing and community engagement strategies to build appreciation and support their collection and programs.
Join experts and fellow practitioners to learn about strategic marketing and engagement efforts, communicating value and purpose to the public and internal partners, online marketing and engagement best practices, and educational resources that can be developed to further engage your audience.