Program Management

Managing a public art program has unique challenges and requires distinctive support. This section addresses those needs with best practices, readings and sample information that you can utilize to develop and sustain a public art program.

White Papers

Best Practices Goals & Guidelines, Americans for the Arts Public Art Network
Best Practices for Integrating Art into Capital Improvement Projects and Why Design Matters for Transit, American Public Transportation Association
Public Art and Private Development Resource Guide for Developers, Americans for the Arts Public Art Network

Recommended On-line Readings

Collaboration Improves Local Arts Agency’s Public Art by Angela Adams, ARTSblog
Florida Public Art: Leading the Way in Organizational Unity Since 1998 by Christopher Hubbard, ARTSBlog
Survey Says: Local Arts Agencies & Public Art by Mitch Menchaca, ARTSblog
Recession, Rejection, Reflection (from Arts Watch) by Liesel Fenner, ARTSBlog

Samples

Sample Percent for Art Ordinance from San Jose, CA

Recommended Other Resources

Public Art in Private Development Policy Database provided by the Law Office of Sarah Conley Odenkirk
Forecast Public Art
 

Research, Planning & Evaluation

The public art field has a diverse range of needs for research, planning and evaluation. This section provides information that you can utilize to further grow your programming.

Recommended On-line Readings

Multiple Interpretations & Approaches to Public Art Evaluation by Liesel Fenner, ARTSBlog
Talking Points: Public Art and the Challenge of Evaluation by Katherine Gressel, ARTSblog
Public Art Evaluation: An Ongoing Process by Alison Spain, ARTSblog
Looking at the People Behind the Scenes for Numbers That Count by Rebecca Rothman, ARTSblog
Showing Others What We Do by Kaity Nicastri, ARTSblog
Planting a Seed About Evaluation by Sioux Trujillo, ARTSblog
Interconnectedness is the Key to Understanding Public Art by Dr. Christina Lanzl, ARTSblog
Exploring Evaluation for Public Art: Arlington County as Laboratory by Dr. Elizabeth Morton, ARTSblog
The Question We Should Be Asking is “Does it Work?” by Barbara Goldstein, ARTSblog
Public Art Evaluation RFP: Request For (Your) Participation by Liesel Fenner, ARTSblog
Thinking About the Impact of Public Art by Chris Dwyer, ARTSblog
Assessing What to Assess in Public Art by Jon Pounds, ARTSblog
Public Art & the Challenge of Evaluation by Katherine Gressel, Createquity

On-line Learning

Webinar: Public Art & Evaluation

Project Management

Public art project management requires a distinct balance between the artistic vision and the physical requirements. This section provides resources for you to manage the people and the projects that are integral to a successful public artwork.

White Papers

Artists Selection Guide, Americans for the Arts Public Art Network
Artists, Sculptors, & Business Owners Sales & Use Taxes by Kaitlin Leigh Mason, CPA, Klausner Bendler + Associates, P.C., Americans for the Arts Public Art Network

Samples

Sample Request for Qualifications from the Regional Arts & Culture Council

Recommended On-line Readings

Getting To Yes: How Redefining the Rules Allows for an Innovative Public Art Event by Jessica Cusick, ARTSblog
How Projects Change from Initial Proposal to Final Installation by Stacy Levy, ARTSblog
Minding Your RFPs And Qs by Elizabeth Keithline, ARTSblog
Let Them Eat Cake (or Not) by James LeFlore, ARTSblog
Worst Practices in Public Art Project Management by Lajos Heder, ARTSblog
Best Practices in Public Art Project Selection by Lester Burg, ARTSblog
Public Art Curating at a Public Agency by Welmoed Laanstra, ARTSblog

On-line Learning

Public Art 101 for Administrators, Americans for the Arts
Midwife, Drill Sergeant, Curator, Oracle: The Roles of a Public Art Project Manager, Americans for the Arts

Marketing & Outreach

Developing marketing and outreach strategies for a public art program comes with unique opportunities to further enrich your work. Utilize these tools to tell the story of your program and collection.  (Looking for more information? Check out the “Community Engagement & Advocacy” section.)

Recommended On-line Reading

12 Ways to Market you Public Art Program Part 1, by Elysian McNiff, ARTSblog
12 Ways to Market you Public Art Program Part 2, by Elysian McNiff, ARTSblog
Public Art & Storytelling in the Social Media Age by Katherine Gressel, ARTSblog
“Apping” Your Collection by Danielle Davis, ARTSblog
On the Street with Museum Without Walls™: AUDIO by Penny Balkin Bach, ARTSblog
Mobile Optimization Done Right by Drew Burns, Adobe Digital Marketing Blog
Smart Public Art: Interactive Technology and Public Art Evaluation by Katherine Gressel, Createquity

On-line Learning

Webinar: Managing controversy for public art

Recommended Other Sources:

National Arts Marketing Project
CultureNOW

Community Engagement & Advocacy

Working with your community is one of the most important aspects of creating a successful public art program. The tools and resources below are here to help you form a deeper engagement with your community and provide information to help your community advocate for your program. (Looking for more information? Check out the “Marketing & Outreach” section.)

White Papers

Public Art: An Essential Component of Creating Communities by Jack Becker, Americans for the Arts Public Art Network
Percent-for-Art Programs Talking Points, Americans for the Arts Public Art Network
Why Public Art Matters: Green Paper, Americans for the Arts Public Art Network

Recommended On-line Readings

Public Art & Community Attachment by Penny Balkin Bach, ARTSblog
Taking the Art World Approach: Evaluating Public Art as an Investment by Brandi Reddick, ARTSblog
Public Art Engagement Creating Neighborhood Reporters by Rachel Engh, ARTSblog
Avoiding the Autotune in Your Community by Radhika Mohan, ARTSblog
From Short-Term Participation to Long-Term Engagement by Anusha Venkataraman, ARTSblog
Placemaking, Public Art, & Community Process: A Folklorist’s Perspective Part 1 by Brendon Greaves
Placemaking, Public Art, & Community Process: A Folklorist’s Perspective Part 2 by Brendon Greaves
Helping to Define a Sense of Place in Communities by Tatiana Hernadez, ARTSblog
Understanding Our Collective Sense of Place by Liesel Fenner, ARTSblog
Your Mayor Can Be Your Greatest Arts Ally by Nina Ozlu Tunceli, ARTSblog
Back from the Brink by John Weeden, ARTSblog
Public Art: An Inherent Component of Creative Placemaking (from Arts Watch) by Liesel Fenner, ARTSblog
We Built That by Edith Adams and Edward Lebow and, ArtsLink (PDF)

Recommended Other Sources

Arts Action Fund
Animating Democracy
Art in the Public Interest

Collection Management, Conservation & Maintenance

How to care a collection and manage the documentation are unique in the public art field. The information below is here to help you maintain and conserve your collection and provide support to manage your documentation.

Recommended On-line Readings

Placemarking: Public Art and Emergency Preparedness by Lindsay Sheridan, ARTSblog
“It’s Not Forever”: Temporary Works and Deaccessioning by Ciara McKeown, ARTSblog
When Is It Time to De-accession? By Michele Cohen, ARTSblog
Public Art Assessment & Conservation by Aliza Schiff, ARTSblog
WRAP Your Public Art Assets: Managing Projects, Managing  Data Part 1 by Helen Lessick, ARTSblog
WRAP Your Public Art Assets: Managing Projects, Managing  Data Part 2 by Helen Lessick, ARTSblog

Recommended Other Sources
American Institute for Conservation of Historic and Artistic Works
Heritage Preservation

Art on File
Public Art Archive, WESTAF

Funding for Programs & Projects

How to financial sustain a public art program or fund a public art project are vital questions in the field. These tools and resources provide insight on ways to fund and support public art programs and projects.

White Papers

Public Art Funding: Developing Percent-for-Art Programs by Brenda Brown and Mary Rubin, Americans for the Art Public Art Network

Recommended On-line Readings

Funding Infrastructure: Politics, Adaptation, & Innovation by Porter Arneill, ARTSblog

Funding Sources

National Endowment for the Arts
Our Town Grant
Research Grants
Project specific

ArtPlace

Recommended Other Sources

Project for Public Spaces
National Assembly of State Arts Agencies
Creative Time

Contracts & Legal Issues

Understanding the legal issues of the public are field is key to the success of your program. Here are some tools and resources you can use to help you develop strategies on how to approach these topics. (The materials available at this web site are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem.)

White Papers

Artists, Sculptors, & Business Owners Sales & Use Taxes by Kaitlin Leigh Mason, CPA, Klausner Bendler + Associates, P.C., Americans for the Arts Public Art Network

Recommended On-line Readings

Copyrights & Copywrongs: A Quick Overview of Basic Issues by Clark Weigman, ARTSblog
Keeping Copyright by Sarah Conley Odenkirk, ARTSblog
Insurance Coverage for Design from The Law Office of Sarah Conley Odenkirk
How to Write a Cease-and-Desist Letter, WiseGeek

On-line Learning

Contracts and Copyrights

Samples

Other Recommended Sources
Volunteer Lawyers for the Arts