Author(s): Americans for the Arts
Date of Publication: 2012
In this e-Book, Banish Online Video Marketing Blunders for Good!, you’ll find examples of successful marketing videos from a variety of organizations and genres, including dance, theatre, music, and the visual arts.
Consistency builds trust, deepens relationships, exposes customer challenges, and sparks innovation. Inconsistency results in confusion and distrust.
Author(s): Szántó, András; Levy, Daniel S.; Tyndall, Andrew
Date of Publication: April 2005
The National Journalism Program at Columbia University's Reporting the Arts studied trends in space, format, and coverage of the arts and culture in daily newspapers from 10 communities and from selected national news outlets.
Author(s): Neiman, Jennifer
Date of Publication: Sep 30, 1996
This Monographs can help you think about new ways to make media work for you. Following an overview of what makes news, this issue will explore how to disseminate that news and suggest new ways of thinking strategically about press coverage.
Author(s): Nicholson, Margie
Date of Publication: Dec 31, 1989
This handbook has been designed to encourage nonprofit organizations to take advantage of the cable access facilities in their community. It presents a frame-work for understanding and using cable access, provides specific tips on getting involved in access, and offers 12 case studies of effective nonprofit uses of cable access for public education, community organizing, fundraising, and issue advocacy, including as case study of the Los Angeles Jazz Society in California. Includes a directory of the organizations mentioned in the study and other cable resource organizations.