Digital Marketing and Social Media

Author(s): MDG Advertising
Date of Publication: January 2017

This infographic looks at seven key digital marketing resolutions that businesses should consider as we move into 2017.

Author(s): Netmark
Date of Publication: 2016

The purpose of this guide is not to give you a full digital marketing strategy, it is to inform and instruct you on the key concepts of website optimization and advertising on a basic level. This guide is meant to help those just starting out to have a sound understanding of what to know and what questions they can ask as they put resources towards making their business more successful. [Introduction p. 2]

Author(s): Gensing-Pophal, Lin, PMC
Date of Publication: 2011

"While the delivery mechanisms are different, in reality, the basics of communicating effectively with whoever the target audience might be really haven’t changed very much, if at all. Effective communication is still effective communication, and direct mail — whether in the snail mail environment or online — still benefits from the same tried and true principles that gurus such as Claude C. Hopkins, and later, Bob Bly and Herschell Gordon Lewis espoused and practiced. When you run a radio spot for your product or service it’s hard to tell exactly how effective

Author(s): Americans for the Arts
Date of Publication: 2015

This e-book was developed to capture the top 50 tweets from the 2015 National Arts Marketing Project (NAMP) Conference.

Author(s): Americans for the Arts
Date of Publication: 2011

Gain insight & learn the best audience engagement practices through these 13 best visual representations.

Author(s): Americans for the Arts
Date of Publication: 2011

In our newest e-book, 50 Winning Tweets from the 2011 National Arts Marketing Project Conference, you'll see the 50 most insightful, inspiring, and awesome takeaways straight from the #nampc tweet deck.

Author(s): Americans for the Arts
Date of Publication: 2012

In this e-Book, Banish Online Video Marketing Blunders for Good!, you’ll find examples of successful marketing videos from a variety of organizations and genres, including dance, theatre, music, and the visual arts.

Author(s): Americans for the Arts
Date of Publication: 2012

In this e-book, 13 Social Media Infographics That Every Marketer Needs to See, Volume 2, you will:

Author(s): Americans for the Arts
Date of Publication: 2012

At the 2012 National Arts Marketing Project Conference, we captured over 6,600 tweets with more than 500 people using the hashtag #nampc. In this e-book, you’ll get a glimpse into the conversations and creativity that took place.

Author(s): Americans for the Arts
Date of Publication: 2013

In this E-book, Hearty, Wholesome, and Homemade: Building an Instagram Community That Thrives, you'll find:

  • Why Instagram is the perfect platform for developing a digital community and how to make your community its most honest and inclusive
  • Inspiring quotes, notable case studies, and handy “bread and butter” takeaways for putting your learning into practice
  • A battery of handy tools for tracking the success of your Instagram community

This video from the group Museum Hack demostrates the vitality and energy of the organization's commitment to bringing fun back into a musuem visit. Aimed at millennials, Museum Hack's associates encourage selfies with the art, love ot dish gossip, and talk about the cost of the art work. Anything and everything to share how much fun art really is. As cultural institution they are setting a standard for engaging audiences in new ways and they are drawing more than just millennials to museums as a result.

Author(s): Cannell, Michael
Date of Publication: September/October 2015

How can museums attract millennials to their exhibitions. Arts and cultural institutions are looking for new ways to engage young professionsals and turn them into their loyal patrons and donors. A group, Musuem Hack, has developed a new style of introducing crowds to museums that focuses on "subversive fun." Read more in this article from Arrive Magazine.

Author(s): Americans for the Arts
Date of Publication: 2013

The marketing philosophy of these digital times is undeniable: varied, visually rich content is the key to a successful marketing mix in 2013. Review some of the best infographics in the e-book, Marketing Mixology:13 Social Media Infographics Every Marketer Needs to See. Infographics are now more elaborate and informative than ever. And it’s no wonder—infographics pack a punch. They frame data so that numbers construct a story, allowing users to digest information in a compelling, accessible way. This carefully-curated collection of social media infographics

Author(s): Americans for the Arts
Date of Publication: 2013

On November 8-11, 2013 in Portland, Oregon, a charged group of over 675 arts marketers came together for the National Arts Marketing Project Conferece, “Powered by Community. They shared best practices, celebrated their successes, and left with practical lessons about connecting with communities to share the power of the arts, much of which were catpured in participants tweets. Our e-book, The Fifty Most Powerful Tweets from the 2013 National Arts Marketing Conference, shares 50 of our favorites tweets which shared kernels of knowledge.

36 Useful Apps and Online Tools for Nonprofits

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The number of low-cost or free apps and online tools available to nonprofits today is astounding. Provided you set aside the time to explore and experiment, your nonprofit can use the apps and tools listed below to significantly improve your web, email, social media, and visual content.

When Will the VR Revolution Come for Marketers?

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Have you tried virtual reality yet? It’s a pretty common question among marketing and media types, who are excited by the new technology as much as anyone. If you have tried it, in all likelihood you’ve used Google Cardboard, Facebook’s Oculus, or Samsung’s Gear.

Author(s): Lutman, Sarah
Date of Publication: November 2014

How are cultural institutions using digital technologies to further their missions? What can we learn from talking to innovators doing this work? The Wyncote Foundation commissioned this report to help answer these questions.

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