This video from the group Museum Hack demostrates the vitality and energy of the organization's commitment to bringing fun back into a musuem visit. Aimed at millennials, Museum Hack's associates encourage selfies with the art, love ot dish gossip, and talk about the cost of the art work. Anything and everything to share how much fun art really is. As cultural institution they are setting a standard for engaging audiences in new ways and they are drawing more than just millennials to museums as a result.

Author(s): Cannell, Michael
Date of Publication: September/October 2015

How can museums attract millennials to their exhibitions. Arts and cultural institutions are looking for new ways to engage young professionsals and turn them into their loyal patrons and donors. A group, Musuem Hack, has developed a new style of introducing crowds to museums that focuses on "subversive fun." Read more in this article from Arrive Magazine.

Author(s): Americans for the Arts
Date of Publication: 2013

These three case studies showcase the wonder of weird and share advice from innovators, Santa Cruz Museum of Art and History, the Laundromat Project, and the Portland Art Museum, who make unconventionality a priority to attract and engage their audiences. Let’s Get Weird: Lessons on How to Innovate, Motivate, and Take a Leap of Faith reveals the amazing things that can happen when you create opportunities for the unusual in the arts.

Author(s): Americans for the Arts
Date of Publication: 2014

In this e-book, Making Space: Lessons on Artistic Intervention in Uncommon Places, you’ll find the examples from three organizations whose artistic interventions have worked with uncommon sites to create unique, engaging, and transformative experiences with their audiences.

These Photos Capture The Beauty And Grace Of The World’s First Muslim Hijabi Ballerina


image of KurlowStephanie Kurlow struggled to find a ballet class that would allow her to wear her traditional hijab while studying her craft. Kurlow refused to give up and started a crowdfunding campaign raising over $7,000 with nearly 700 people making donations, which allowed her to obtain private tutoring to become the world's first Muslim hijabi ballerina.

36 Useful Apps and Online Tools for Nonprofits


The number of low-cost or free apps and online tools available to nonprofits today is astounding. Provided you set aside the time to explore and experiment, your nonprofit can use the apps and tools listed below to significantly improve your web, email, social media, and visual content.

When Will the VR Revolution Come for Marketers?


Have you tried virtual reality yet? It’s a pretty common question among marketing and media types, who are excited by the new technology as much as anyone. If you have tried it, in all likelihood you’ve used Google Cardboard, Facebook’s Oculus, or Samsung’s Gear.

Author(s): Colbert, Francois
Date of Publication: Fall 2003

It is around the particularities of cultural marketing that entrepreneurship and leadership in marketing the arts must be articulated. The marketing process in the arts starts with the creative work; the manager cannot modify this core product. Thus the marketing process in the arts is conceptually different from that in other fields.

Subscribe to RSS - Innovation