Partnerships and Collaborations


Mr. Tom O’Connor

Shifts for Arts Marketers in 2021

Posted by Mr. Tom O’Connor, Feb 23, 2021


Mr. Tom O’Connor

Over the past year, arts marketing as a discipline has weathered as many changes as the industry we support. From the work that we do, to the roles that we occupy within organizations, and the ways that we relate to one another—everything is in the process of evolution right now.

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Author(s): Schwarz, Robert; Cohen, Randy; Fitzsimons, Isaac
Date of Publication: April 2020

In partnership with Americans for the Arts, The Conference Board conducts an annual survey that seeks information regarding businesses’ support for the arts. This edition, fittingly laid out in infographic form for a more visually appealing read, demonstrates that 83 percent of participants expect their support for the arts to remain the same or increase and that their contributions constitute 39 percent of their total charitable giving. Further indicators of the value respondents place on arts contributions include 67 percent indicating that they enable employees to volunteer with

What I've Learned In 38 Years Of Surrounding Myself With Confident People

Growing up with a speech impediment, one writer learned to hide behind confident people early on. Then he picked up their habits.

Thursday, December 8, 2016

Category: 

Michael Thompson lays out common character traits he's noticed within the confident people he's surrounded himself with in the past 38 years.

A Performance in Queens Got Right What That Pepsi Ad Got Wrong

A performance in Queens, drew a very different audience and packed a punch to the gut, rather than the wallet.

Tuesday, April 18, 2017

Category: 

A performance in Queens, drew a very different audience—the parents, friends, and children of some 350 members of the community that took the stage—and packed a punch to the gut, rather than the wallet.

 

Author(s): Shue, Jordan
Date of Publication: Jan 01, 2016

The pARTnership Movement is a campaign from Americans for the Arts designed to reach business leaders with the message that the arts can build their competitive advantage. Did you know that, among other resources, the pARTnership Movement has a ready-made, free advertising campaign that you can download and easily use to promote arts and business in your community? Check out the latest pARTnership Movement tool-kit on the ads, chock full of what to expect when you download them, how to partner with the business community promote them, ways to inexpensively use them in your

Author(s): Shapiro, Phyllis, Editor
Date of Publication: Nov 01, 1999

"The Charlotte MSO today is led by a senior marketing executive with a full-time staff of 10 plus one part-time employee and a commissioned sales representative. The mission of the MSO is to improve the overall quality of marketing, increase revenues and build audiences for each of the four participating organizations — Opera Carolina, Charlotte Repertory Theatre, North Carolina Dance Theatre (NCDT) and the North Carolina Blumenthal Performing Arts Center." [Executive Summary p. 4]

Author(s): Connolly, Paul and Hinand Cady, Marcelle
Date of Publication: May 31, 2001

This handbook suggests strategies for improving an organizations ability for increasing arts and cultural participation in their community.

Author(s): Glickman, Louise
Date of Publication: Jan 01, 1997

To build a long-lasting relationship, culture and tourism must join hands in collaboration, implementation and communication.

On this NAMP Ignite Talk, see how the project “Drawing Lines” used the arts to open conversations about the role art plays in exploring notions of place and in bringing together communities of people.


Ms. Beth Prevor

Engaging the Deaf/disability community: A Marketer’s Exploration

Posted by Ms. Beth Prevor, Oct 18, 2018


Ms. Beth Prevor

My recent foray into professional arts marketing shows me that there’s much we can learn from each other on ways to link historically overlooked and disenfranchised communities with the mainstream theater communities who want to invite them in.

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Ms. Sarah Rucker

Striving for Positive Change through Arts Programming

Posted by Ms. Sarah Rucker, Oct 18, 2018


Ms. Sarah Rucker

An honest, unreserved commitment to community collaboration brings healing and positive growth. If your arts organization feels like their outreach and engagement is not as successful as they had hoped, remember these four key approaches to bring you back to the root of meaningful arts programming. 

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Ms. Ruby Lopez Harper

The More Arts Marketing Changes, The More it Stays the Same

Posted by Ms. Ruby Lopez Harper, Oct 15, 2018


Ms. Ruby Lopez Harper

While the arts marketing landscape changes, and the methods are changing with them, some things will stay the same. This week, read tips, thought-provoking questions, and “lessons learned” from a broad range of professionals in our arts marketing blog salon. 

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Ms. Norah G. Johnson

The Many Hats of the 21st Century Arts Marketer: There is a Solution

Posted by Ms. Norah G. Johnson, Mar 28, 2017


Ms. Norah G. Johnson

Realizations about trends in our field like multiple hat syndrome helped inspire a new program to support, strengthen and advance arts marketing and audience engagement skills in Pennsylvania.

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Mr. Floyd W. Green, III

Diversity + Inclusion = A Winning Strategy

Posted by Mr. Floyd W. Green, III, Mar 09, 2017


Mr. Floyd W. Green, III

If we’re going to talk about diversity, we also have to talk about inclusion. Diversity acknowledges and celebrates the differences we all bring to the world. Inclusion is about picking up all of those differences and putting them to work together, and using them to drive designed and desired outcomes. Diversity and inclusion are critical at Aetna, particularly when we think about our consumers—they don’t all look and think the same way. Our employees must be diverse so that our strategies and services are diverse, leading to a practice of inclusion that allows our customers to receive the support that best suits them individually.

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Ms. Meri Jenkins

Getting to Market: Part 2 Community

Posted by Ms. Meri Jenkins, Nov 01, 2013


Ms. Meri Jenkins

As I write this year’s conference themes are front and center in my mind – Powered by Community – revolutionize the way communities engage with your organization—create a sense of community around your work.

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Cristyn Johnson

Audience Engagement is NOT Community Engagement

Posted by Cristyn Johnson, Mar 29, 2019


Cristyn Johnson

Why is it important that we get these terms right? As we work to communicate the value of the work that we do, it’s important to paint an accurate and authentic picture. It is only once we acknowledge the work we are currently doing that we are able to grow.

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