Partnerships and Collaborations
Mr. Tom O’Connor
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Mr. Tom O’Connor,
Feb 23, 2021
Mr. Tom O’Connor
Over the past year, arts marketing as a discipline has weathered as many changes as the industry we support. From the work that we do, to the roles that we occupy within organizations, and the ways that we relate to one another—everything is in the process of evolution right now.
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Author(s): Schwarz, Robert; Cohen, Randy; Fitzsimons, Isaac
Date of Publication: April 2020
In partnership with Americans for the Arts, The Conference Board conducts an annual survey that seeks information regarding businesses’ support for the arts. This edition, fittingly laid out in infographic form for a more visually appealing read, demonstrates that 83 percent of participants expect their support for the arts to remain the same or increase and that their contributions constitute 39 percent of their total charitable giving. Further indicators of the value respondents place on arts contributions include 67 percent indicating that they enable employees to volunteer with
Ms. Kat Harding
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Ms. Kat Harding,
Nov 12, 2019
Ms. Kat Harding
What do beer, cocktails, and ice cream have to do with art? Well, when done creatively, they can be used as vehicles for your museum marketing messages to reach new audiences and visitor attendance goals.
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Growing up with a speech impediment, one writer learned to hide behind confident people early on. Then he picked up their habits.
Thursday, December 8, 2016
Michael Thompson lays out common character traits he's noticed within the confident people he's surrounded himself with in the past 38 years.
A performance in Queens, drew a very different audience and packed a punch to the gut, rather than the wallet.
A performance in Queens, drew a very different audience—the parents, friends, and children of some 350 members of the community that took the stage—and packed a punch to the gut, rather than the wallet.
Author(s): Shue, Jordan
Date of Publication: Jan 01, 2016
The pARTnership Movement is a campaign from Americans for the Arts designed to reach business leaders with the message that the arts can build their competitive advantage. Did you know that, among other resources, the pARTnership Movement has a ready-made, free advertising campaign that you can download and easily use to promote arts and business in your community? Check out the latest pARTnership Movement tool-kit on the ads, chock full of what to expect when you download them, how to partner with the business community promote them, ways to inexpensively use them in your
Author(s): Shapiro, Phyllis, Editor
Date of Publication: Nov 01, 1999
"The Charlotte MSO today is led by a senior marketing executive with a full-time staff of 10 plus one part-time employee and a commissioned sales representative. The mission of the MSO is to improve the overall quality of marketing, increase revenues and build audiences for each of the four participating organizations — Opera Carolina, Charlotte Repertory Theatre, North Carolina Dance Theatre (NCDT) and the North Carolina Blumenthal Performing Arts Center." [Executive Summary p. 4]
Author(s): Connolly, Paul and Hinand Cady, Marcelle
Date of Publication: May 31, 2001
This handbook suggests strategies for improving an organizations ability for increasing arts and cultural participation in their community.
Author(s): Glickman, Louise
Date of Publication: Jan 01, 1997
To build a long-lasting relationship, culture and tourism must join hands in collaboration, implementation and communication.
Adobe's Mark Boothe and Joe Martin discuss the improtance of influencer marketing on this Marketing Smarts podcast.
On this NAMP Ignite Talk, see how the project “Drawing Lines” used the arts to open conversations about the role art plays in exploring notions of place and in bringing together communities of people.
Ms. Beth Prevor
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Ms. Beth Prevor,
Oct 18, 2018
Ms. Beth Prevor
My recent foray into professional arts marketing shows me that there’s much we can learn from each other on ways to link historically overlooked and disenfranchised communities with the mainstream theater communities who want to invite them in.
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Ms. Sarah Rucker
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Ms. Sarah Rucker,
Oct 18, 2018
Ms. Sarah Rucker
An honest, unreserved commitment to community collaboration brings healing and positive growth. If your arts organization feels like their outreach and engagement is not as successful as they had hoped, remember these four key approaches to bring you back to the root of meaningful arts programming.
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Ms. Ruby Lopez Harper
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Ms. Ruby Lopez Harper,
Oct 15, 2018
Ms. Ruby Lopez Harper
While the arts marketing landscape changes, and the methods are changing with them, some things will stay the same. This week, read tips, thought-provoking questions, and “lessons learned” from a broad range of professionals in our arts marketing blog salon.
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Ms. Norah G. Johnson
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Ms. Norah G. Johnson,
Mar 28, 2017
Ms. Norah G. Johnson
Realizations about trends in our field like multiple hat syndrome helped inspire a new program to support, strengthen and advance arts marketing and audience engagement skills in Pennsylvania.
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Mr. Floyd W. Green, III
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Mr. Floyd W. Green, III,
Mar 09, 2017
Mr. Floyd W. Green, III
If we’re going to talk about diversity, we also have to talk about inclusion. Diversity acknowledges and celebrates the differences we all bring to the world. Inclusion is about picking up all of those differences and putting them to work together, and using them to drive designed and desired outcomes. Diversity and inclusion are critical at Aetna, particularly when we think about our consumers—they don’t all look and think the same way. Our employees must be diverse so that our strategies and services are diverse, leading to a practice of inclusion that allows our customers to receive the support that best suits them individually.
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Laura Kakolewski
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Laura Kakolewski,
Jan 25, 2017
Laura Kakolewski
We listened to your needs and built a website that is simple to navigate, while providing the educational tools you need to market the arts in today’s competitive landscape.
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Ms. Meri Jenkins
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Ms. Meri Jenkins,
Nov 01, 2013
Ms. Meri Jenkins
As I write this year’s conference themes are front and center in my mind – Powered by Community – revolutionize the way communities engage with your organization—create a sense of community around your work.
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Cristyn Johnson
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Cristyn Johnson,
Mar 29, 2019
Cristyn Johnson
Why is it important that we get these terms right? As we work to communicate the value of the work that we do, it’s important to paint an accurate and authentic picture. It is only once we acknowledge the work we are currently doing that we are able to grow.
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