Strategy and Planning

Author(s): Altria Group, Inc.
Date of Publication: Apr 01, 2006

In 2005, The Altria Group, Inc. initiated the third in a three part series of programs testing the efficacy of an outcome management framework in its major grantmaking areas. This third area, and the subject of this case study, is the arts, specifically contemporary dance, and an area which has been a hallmark of Altria’s corporate giving.


Dr. Melissa Akaka

Three Insights Tools for Increasing Audience Engagement

Posted by Dr. Melissa Akaka, Oct 29, 2021


Dr. Melissa Akaka

In the recent Arts Marketing Coffee Chat entitled “Research & Data: What Do You Need?” I shared the process for how arts organizations can address a specific a business problem by identifying data that an organization has or needs, which can provide insights into developing an effective solution. 

Read More

Sheri Chaney Jones

Six Steps to Building a More Sustainable Organization

Posted by Sheri Chaney Jones, Apr 27, 2021


Sheri Chaney Jones

How can arts organizations ensure that the maximum benefits accrue to all aspects of your operations, beneficiaries, and stakeholders, regardless of what external forces come into play? Here are six ways that you can lay the groundwork for successful performance management initiatives and work toward long-term sustainability in 2021.

Read More
TAGGED WITH:

Are You Pricing Dynamically?

Dynamic Pricing is All the Rage

Wednesday, May 3, 2017

Category: 

Dynamic pricing involves adjusting prices as patterns of demand unfold, raising prices and/or increasing the amount of inventory at particular prices when demand is strong.  Some organisations also use dynamic pricing to reduce prices to stimulate sales when there is strong demand at lower prices, but little demand at higher prices.  In either case, planning your changes in advance is key to a successful strategy, but more importantly a strategy focused on dynamic pricing alone misses much of the potential opportunity to be realised from pricing.

How She Built a $50 Million Postcard Empire

Direct mail never died. It just needed an upgrade.

Friday, April 14, 2017

Category: 

Even some of the smartest moguls alive take for granted a truth that is just plain wrong: Direct mail is dead. No, we’re not making this up: Sending physical mail to prospects and customers can actually work — and pay off big-time.

 

 

The Best Time to Make a Sales Call in 2017

The “best time to make cold calls” doesn’t exist.

Friday, March 17, 2017

Category: 
 
Most salespeople are eager to know the best time to cold call their prospects. It’s an enticing idea: Rather than waiting for a compelling event, researching the buyer, and crafting a personalized message, the rep simply needs to know the best day for cold calling, as well as the best time of day.
 

Museums Are The Biggest Job Creator You’ve Never Heard Of

OK museums, it’s time to talk money.

Friday, March 17, 2017

Category: 

Government funding to museums is being cut in many countries. It’s often seen as a ‘soft’ money-saving option, more palatable and re-election safe than cutting hospital staff or free school meals. Even as a museophile, I can’t deny that museums seem less essential than hospitals, schools, or roads.

One Ring to Convert Them All: Using Topical Events to Turn New Prospects into Single Ticket Buyers

Getting the right message to the right people at the right time. But what does that actually look like in practice?

Wednesday, March 15, 2017

Category: 

Did you know the average human attention span is 8.25 seconds? That’s less than a goldfish. Let that sink in for just a minute.

The 15 Types of People You’ll Meet at a Conference

Category: 

With so many benefits of attending and goals to focus on during a conference, choosing just one can be a tall order. And with INBOUND 2016 around the corner, you might be asking yourself: Should you network, and make connections with smart people? Or should you stick to learning, and diligently take notes during the breakout sessions?

Author(s): Kara Bruney
Date of Publication: Jan 01, 2017

Just how good is your growth? As more people join social networks worldwide, is the value of your brand audeince depreciating?

Author(s): LaPlaca Cohen Agency
Date of Publication: Jan 01, 2014

LaPlaca Cohen worked in partnership with research firm Campbell Rinker to field Culture Track 2014. The study was conducted using a nationwide online survey with 4,026 respondents, representing all 50 states. Respondents were U.S. residents ages 18 or over who were double-confirmed for interest in cultural events and attendance to at least one cultural activity in the past year. The study defines cultural participation as attendance to a specific range of cultural activities, such as museums/art exhibits, theater, music, file festival, opera, zoos, botantical gardents, and more.

Author(s): Hubspot
Date of Publication: May 15, 2019

How to Generate More Leads Through Strategic Content Distribution

Author(s): MDG Advertising
Date of Publication: Jan 01, 2017

This infographic looks at seven key digital marketing resolutions that businesses should consider as we move into 2017.

Author(s): Shapiro, Phyllis, Editor
Date of Publication: Nov 01, 1999

"The Charlotte MSO today is led by a senior marketing executive with a full-time staff of 10 plus one part-time employee and a commissioned sales representative. The mission of the MSO is to improve the overall quality of marketing, increase revenues and build audiences for each of the four participating organizations — Opera Carolina, Charlotte Repertory Theatre, North Carolina Dance Theatre (NCDT) and the North Carolina Blumenthal Performing Arts Center." [Executive Summary p. 4]

Author(s): Harp, Christy
Date of Publication: Jan 01, 2002

The National Arts Marketing Project is a marketing and audience development project focusing in the arts sponsored in 12 U.S. cities by American Express. It was originally launched in 1998 in eight cities, and then expanded to four more cities in 2001. In order to celebrate the launch of the new sites, American Express hosted launch parties at all 12 locations.

Author(s): Frankel, Marina and Peeler, Julie
Date of Publication: Jan 01, 2003

The West Valley Fine Arts Council (WVFAC) is a not-for-profit organization committed to presenting high quality programming that reflects the cultural diversity of the West Valley region in Phoenix, AZ. Trying to develop their audiences, WVFAC decided to reach out to the growing Hispanic people by creating an event called \Mariachi Espectacular\.This case study outlines it strategies, implementation and results to use as a benchmark within your own organization.

Author(s): Earle, Richard
Date of Publication: Jan 01, 2002

This book examines how to effectively strategize and develop a public-service advertising campaign that seeks to change strongly ingrained behavior or firmly held beliefs.

Author(s): Botti, Simona
Date of Publication: May 15, 2019

This article examines the role of marketing in the arts. Reflecting on the issue requires an understanding of both the meaning of artistic value and its diffusion process. Artistic value can be seen as a flow potential embedded in a product that may or may not be recognized by those who encounter it.

Pages

Subscribe to RSS - Strategy and Planning