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Preconferences
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Sponsors
Technology Saturday
Sponsorship Saturday
Technology Saturday
Using technology and the Internet effectively is becoming an increasingly important part of every arts marketer’s job, yet most arts organizations don’t feel they are completely on top of the opportunities at hand, and don’t know what is most important for them to focus on.
This day-long event aims to enable you to feel that you’re on top of e-marketing by providing a wealth of actionable information to help put your organization on the forefront of web-based marketing. You’ll learn from experts in the field as well as your colleagues. The focus of these sessions is going to be educational, and our goal is to provide you with actionable concepts and techniques you can use right away.
Please note, these sessions will not provide demonstrations of particular pieces of software, but rather will give you the knowledge to know how to best do your own shopping for your needs. After a morning of beginning and advanced technology boot camps, afternoon case studies will cover topics like search engine optimization, list building, database management, and next-generation techniques for e-marketing. The day ends with all speakers reconvening for an open-mic session where they will answer any and all questions from the audience!
Sponsorship Saturday
Sponsorship is often the avenue of choice for corporate funding of the arts. And, in today’s competitive and merged marketplace, both arts groups and corporations must be smarter and savvier in how they secure and give away these very limited marketing dollars. It’s no longer enough to use sponsorship as a visibility tool. Today, to get a corporation to listen, arts sponsorships must build their business.
This day-long event aims to enable you to think like a corporate sponsor, prepare winning proposals, understand and speak in business language, maximize your sponsorship revenue, and package a deal and price it right.
After a morning of beginning and advanced sponsorship boot camps, afternoon case studies will show how sponsors and arts organizations are working together to meet each others’ goals. Back by popular demand are the 1:2:1 Sponsorship Clinics, where you will be able to meet with a sponsorship expert to get input on your proposal.
