Sara Billmann
Director of Marketing and Communications
University Musical Society
Sara Billmann is director of marketing and communications for the University Musical Society (UMS) in Ann Arbor where she oversees the strategic and creative campaigns for a 50-event/70-performance season. She has spoken about peer-to-peer marketing, audience development, and research at the Arts Presenters, International Society for Performing Arts, Arts Midwest, and National Arts Marketing Project conferences. From 2005–2007, she co-chaired the major university presenters Value and Impact Study, a two-year $400,000 study of the intrinsic impacts of a live performance, and a study of the values and motivations driving performing arts attendance. Sara received an M.B.A. from Stanford University with additional certification in nonprofit management and a Bachelor’s of Arts degree in English from the University of Michigan.