John Elliott
President
Elliott Marketing Group
John Elliott co-founded Elliott Marketing Group (EMG) in 1999 with the mission of helping our customers develop and execute more effective direct response campaigns by focusing on their target, offer, and response and relationship management processes. In 2004, the Direct Marketing Association awarded their Platinum database excellence award (the “best picture Oscar” of the database world) to Elliott Marketing Group and the Pittsburgh Cultural Trust for the work EMG has done in Pittsburgh’s Cultural District. (Pizza Hut and General Motors were tied for second.)
Prior to founding EMG, John was senior vice president of database marketing for DMW Worldwide, a direct response advertising agency specializing in the insurance, healthcare, financial services, energy, communications, and nonprofit sectors. While at DMW Worldwide, John was responsible for creating the database marketing and data mining division, making it one of the agency’s most profitable businesses in 1998. Before joining DMW Worldwide, John was responsible for retail marketing and underwriting at Highmark Blue Cross Blue Shield. At Highmark, he was a key contributor in turning around the consumer lines of business from a $25 million loss in 1992 to a $25 million profit in 1996. He was responsible for creating the direct response and telemarketing sales channels at Highmark and played a key role in launching SecurityBlue, now one of the largest Medicare Risk HMOs in the United States.
John received his B.A. from Lehigh University, an M.S. in exceptional education from State University College at Buffalo, and an M.B.A. from SUNY at Buffalo.