Ashley Thurmond
Vice President of Marketing and Guest Experience
Levine Museum of the New South

Ashley Thurmond is vice president of marketing and guest experience for Levine Museum of the New South, an award-winning history museum located in Charlotte, NC. The museum focuses on the American South from the end of the Civil War to today, and presents exhibits, programming, and dialogue opportunities designed to use history to build community. Ashley joined the museum in 2001 with responsibility over marketing, communications, public relations, and branding. In the fall of 2007, Ashley was promoted to her current position when the organization restructured to better align the guest experience with marketing and branding strategies, and to increase cross-departmental collaboration towards earned revenue and attendance goals. She now manages the guest services department, visitor research, merchandise sales, and the general membership program. In addition, Ashley works closely with the museum’s vice president of development to create innovative cross-marketing and revenue-generating opportunities with sponsors, media, and corporate partners, and has developed cultural tourism initiatives with other area attractions. Outside the museum, Ashley serves on the Board of Directors for Epic Arts Repertory Theatre and is an active volunteer in the community.

Close Window