Jerry Yoshitomi
Chief Knowledge Officer
MeaningMatters
Jerry Yoshitomi is chief knowledge officer of MeaningMatters, LLC. MeaningMatters is engaged by foundations, public arts agencies, organizations, and artists to research and provoke innovative new practices providing knowledge to increase participation in the arts; personal benefits and public value of the arts; adaptability, creativity, and leadership in changing environments; and earned and contributed income.
MeaningMatters is now leading a Cultural Master Process for the City of Los Angeles Cultural Affairs Department and was involved in the recently completed Values and Impacts Study Commissioned by the Major University Presenters Consortium.
Methods from Jerry’s writings/workshops have been successfully implemented by thousands of artists and organizations in the United States, Canada, Australia, New Zealand, and the United Kingdom, increasing attendance and earned/contributed income. See Engage Now! An Arts Worker’s Guide to Deepening Experience and Strengthening Participation in the Arts.