On-Demand Webinars

These pre-recorded sessions cover a wide range of topics and can be accessed at anytime. Click on the links below to register to view any of our On-Demand webinars at your own convenience.

Choosing the Marketing Outlets that are Right for You and Letting Everything Else Go

Wednesday, January 29, 2014 - 3:00pm

Event Description

Between e-mail marketing, direct mail, a plethora of social media platforms, and buzz marketing aka “word-of-mouth,” marketing, how do you understand what’s working and what’s not? First, you need to have a good understanding on the no-nonsense approach to the ROI, or Return on Investment of your marketing techniques:

With this simple and powerful tool, not only will you be able to understand what’s working and what’s not in your marketing efforts, but you will be able to prove the value of your efforts. In this webinar, we will discuss the latest marketing outlets and how arts organizations are using them successfully. Then, we will introduce the key concepts of marketing ROI, basic calculations and metrics, and help you initiate a marketing measurement plan.

Presented by: Lara Goetsch, Director of Marketing and Communications, TimeLine Theatre Company, Chicago, IL


$35.00 for Non-members, $0.00 for Americans for the Arts Members
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Americans for the Arts