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Author(s): Lauren Jung
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Influencer marketing has been around for decades but it was only recently that we started to see why it's such an integral part of content marketing. Traditional advertising and pretty much any form of marketing coming from a brand isn't relatable enough anymore. 

Taking Branding Personal

Jess Weiner grew up consuming media cascaded with women who looked nothing like her. Even at a young age, the bullied performing arts enthusiast knew her life's work would be focused on image consciousness and empowerment. Fast forward to 2015 and that young girl has become a highly sought after media maven, consulting with the world's top brands on creatomg empowering interactions with today's women and young girls. In fact, for the past 9 years, Jess has served as Dove's Global Self Esteem Ambassador, leading programs and creative engagements aimed at the women the brand serves through its powerful messaging. On Innovation Crush, Jess breaks down the myths behind industry buzzwords like "authenticity" and "empowerment," how improv encourages her consulting, the hurdles of entrepreneurship, and sheds light on the creative craftsmanship that goes in to supporting the groups that brands promise to support.

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Marketing for artists is extremely important, but sometimes artists don’t know what to do or where to start. This is not the only answer but it's my own thoughts and things I do for marketing myself and leading a successful career in the industry. My hopes is that by sharing what's worked for me, it'll affect others in a positive way.

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We live in a digital first, mobile first world. Now’s the time for arts and cultural marketers to meet audiences where they are.
 
In this NAMP Ignite Talk, President of Capacity Interactive, Inc. Erik Gensler joins David Wyatt, Co-founder & Business Director of Wyatt Brand in discussing why arts and cultural organizations should adopt video marketing as a part of their marketing strategy, and share tips for effectively leveraging it. 
 
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Isamu Noguchi’s Voluntary Stay in a Japanese-American Incarceration Camp

The modernist sculptor voluntarily entered one of the many incarceration camps for Japanese Americans and it was an experience that deeply impacted him.

Friday, March 17, 2017

In 1941, Isamu Noguchi was living in Los Angeles, sculpting portrait busts for Hollywood stars while getting increasingly acquainted with the rich and famous. Then the attack on Pearl Harbor happened — and five months later, the Japanese-American artist was residing in the incarceration camp of Poston, Arizona, enduring unforgiving dry heat, afternoon dust storms, and bouts of despair. His entry, unlike that of the other prisoners, was voluntary: as a resident of New York, Noguchi was not subject to Franklin D. Roosevelt’s Executive Order 9066 that forced those of Japanese background living on the West Coast to guarded camps further inland; but as an activist who felt he had responsibilities to fellow Nisei and Issei whose lives were torn asunder, he envisioned using his art to at least improve their living conditions.

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NAMP Resource Categories: 
Source Name: 
Hyperallergic
Author Name: 
Claire Voon

The Best Time to Make a Sales Call in 2017

The “best time to make cold calls” doesn’t exist.

Friday, March 17, 2017

Unfortunately for legacy salespeople, this approach doesn’t work anymore. An oft-cited study from the Keller Research Center at Baylor University shows only 1% of cold calls ultimately generate appointments.The takeaway is, the “best time to make cold calls” doesn’t exist. But it’s a different story for warm calls. If you’ve done your homework and identified a potential good fit, knowing when to pick up the phone can mean the difference between getting the prospect's voicemail -- and getting a meeting.

 

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NAMP Resource Categories: 
Source Name: 
Hubspot
Author Name: 
Steven Macdonald

Museums Are The Biggest Job Creator You’ve Never Heard Of

OK museums, it’s time to talk money.

Friday, March 17, 2017

I don’t mean admission fees or fundraising drives. I’m talking about all the money museums generate for local, national, and global economies. If you haven’t yet found a resolution for 2017, make it to spread the word that museums are important for the economy.
 
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NAMP Resource Categories: 
Source Name: 
Museum Hack
Author Name: 
Ashleigh Hibbins

The 11 Generation Z Statistics Advertisers Must Know

The Top 11 Generation Z Statistics For Every CMO

Friday, March 17, 2017

Born in the time between the early 1990’s and the mid-2000s, Generation Z occupies a nebulous age bracket. Even so, the individuals that make up Generation Z have many characteristics that make them easily distinguishable from the preceding generations. Most significant, though, is Gen Z'ers affinity for the Internet. As “digital natives”, Generation Z presents a unique challenge and lucrative opportunity for digital marketers.
We’ve collected the major Generation Z statistics to give marketers a better picture of this developing consumer demographic.
 
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Source Name: 
Mediakix
Author Name: 
Evan

One Ring to Convert Them All: Using Topical Events to Turn New Prospects into Single Ticket Buyers

Getting the right message to the right people at the right time. But what does that actually look like in practice?

Wednesday, March 15, 2017

When you’re thinking about social content, think about the 70/30 rule of engagement. 70% of your content should be giving users interesting, fun, and shareable content. Do that correctly and you've earned the right to give users 30% sales content. One way to create good 70% content is to tap into what's going on in the world outside of your organization. This is called a social “sweet spot.”

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Source Name: 
Capacity Interactive
Author Name: 
Sam Kindler

Luxury Brands: 4 Secrets To Marketing In The Digital Age

Today’s consumer is simultaneously a curator and a virtual artist.

Friday, March 17, 2017

As head of a digital marketing agency that works with high-end luxury brands, here are some of the key lessons I’ve learned and the four rules you can apply to grow your own brand.

 

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NAMP Resource Categories: 
Source Name: 
Forbes
Author Name: 
Shama Hyder

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