arts & business council®
National Arts Marketing Project
National Arts Marketing Project (NAMP) is designed to help arts organizations better understand the marketplace in which they operate and recognize the benefits of an aggressive, outward-looking audience development effort. NAMP helps arts organizations understand this viewpoint by instituting long-term systemic change and helping them acquire and implement sophisticated marketing skills. More than 10,000 nonprofit arts organizations nationwide have strengthened their marketing skills through NAMP.
The Project consists of:
- ArtsMarketing.org is a comprehensive web portal that organizes practical marketing information in a format that is easily accessible to novice, intermediate, and expert marketers alike. ArtsMarketing.org is also a resource for teachers and students in arts administration/arts management programs, and for all members of the arts community across disciplines. Through ArtsMarketing.org, artistic peers and marketing professionals address daily marketing needs and longer-term marketing issues.
- The National Arts Marketing Project Conference happens annually as a convening of arts marketers from across North America and the globe. They gather to discuss the latest issues in revenue generation and audience development. The conference begins with a preconference day, followed by two and a half days of sessions, plenary sessions, peer roundtable discussions, a keynote address, and networking opportunities.
- The Nonprofit Marketing Training program offers high-quality, custom workshops anywhere you need them to make the most of marketing dollars. The reputation of NAMP's workshops for delivering practical and inspiring information as well as the skills and strategies for developing new arts audiences has grown significantly. Private foundations, corporate funders, service organizations, and government agencies can stretch their granting dollars and impact multiple arts groups by scheduling a NAMP workshop locally.
For more information on the National Arts Marketing Project please e-mail us at info@artsmarketing.org.