business committee for the arts
Land Development Company Increases Sales Through Its Support of the Arts
Company: American Nevada Corporation
Headquarters: Henderson, Nevada
Industry: Master Planning and Commercial Land Development
Company Size: Small(annual revenues of less than $50 million)
"Through our support of the arts in Green Valley we have ensured a vibrant cultural presence that benefits the residents of the Green Valley area, as well as our business."
- John A. Kilduff, Executive Vice President
Objectives
To increase purchases of its residential and commercial properties and to enhance the quality of life in the Henderson community.
Process
- In 1982 American Nevada Corporation (ANC) created the Green Valley Outdoor Sculpture Collection as part of its multi-use development project in Henderson. The collection features works by local and nationally-renowned artists, which are permanently installed around company offices and retail centers in Henderson. The company also creates small rotating exhibitions to complement the permanent installations, and it has also commissioned and donated two sculptures to the community’s junior and high schools.
- Through a partnership with the Arts Council of Green Valley and Henderson, American Nevada sponsored Green Valley’s version of Shakespeare-in-the-Park and funded Shakespearience, an educational program designed to provide a better understanding of Shakespeare, the Elizabethan period and theater in general.
- American Nevada also sponsors the Arts Festival in the Green Valley Town Center. Held every spring and fall, the festival is organized by a local artist and American Nevada’s marketing director who work together to coordinate a juried art exhibition, develop children’s activities and games, and promote the event. The company hosts the event throughout its Green Valley property, provides company volunteers for set up and guest services, and underwrites the cost of supplies and advertising.
Results
American Nevada’s support of the arts has helped turn Green Valley into Henderson’s cultural center, and, as such, has increased residential and commercial real estate sales, and enabled the arts and arts education programs to expand and serve the needs of the community.