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Topic: Cultural Tourism: Cross-Industry Collaborations

Tourism is a business that demands resources and expertise from myriad industries—like travel, lodging, restaurant, and cultural industries. Since the mid-1990s, coordinated and centralized efforts to promote cultural and heritage tourism nationwide have blossomed. The most recent focus of organizations such as Partners in Tourism is to connect with other placemaking industries with a focus on tourist markets.

Agriculture, the environment, recreation, roadside attractions, and culinary experiences also appeal to the cultural traveler, and can combine to provide both a richer experience and better local partnerships. Cultural tourism initiatives have included the establishment of partnerships and various national and regional conferences and publications designed to foster collaborative ideas and coordination.

Resources:

AAM: Partners in Tourism

In 1998, American Association of Museums (AAM) helped form Partners in Tourism, a coalition of national associations and federal agencies building a common agenda for cultural tourism.

CAN: Cross-Sector Resources

Community Arts Network (CAN) has compiled an annotated directory of organizations that are based outside the arts, but have developed resources and strategies that can be useful or instructive in community-based arts practice. Many of them have already devised working methods that address problems that confront—and sometimes confound—community arts practitioners.

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