Rancy Cohen, Vice President of Research & Policy, talks about the study's key findings in the series of short videos below. Share them with your friends and colleagues by using the embed code found on each video page.
Randy Cohen, VP of Research & Policy at Americans for the Arts, presents the study’s major findings and explains what factors make up the total economic impact of the nonprofit arts and culture industry. (1:03)
Economic Impact Measurements (1:37)
Randy explains the three measurements of economic impact used in Arts & Economic Prosperity IV and what they all mean.
Nonprofit Arts & Culture Audiences (1:03)
Randy expands on the idea of event-related audience spending, how the economic impact of this varies between local and nonlocal audiences, and why this proves that the nonprofit arts and culture industry are a cornerstone of cultural tourism.
Input/Output Methodology (1:47)
The "input/output" economic model and rigorous study methodology used in Arts & Economic Prosperity IV is explained.
Arts and The Great Recession (2:19)
Randy sheds some light on how the arts held up during the Great Recession and how AEP IV helps to demonstrate the resiliency of the nonprofit arts and culture industry.
Visit our Arts & Economic Prosperity IV Channel on Youtube for more videos.
Randy Cohen announces the launch of AEP IV at the Americans for the Arts 2012 Annual Convention.