Friday, February 10, 2017

What makes one business outshine others in its field? A few things come to mind, but committing to community often pushes a company ahead of its competitors.

Digital agency Situation Interactive is an example of this type of commitment. As a creative-driven agency that uses media and technology to tell immersive brand stories, Situation Interactive has been fortunate to be named one of the Best Companies to Work for in New York by the New York State Society for Human Resource Management (NYS-SHRM) in 2016. It’s not so much about luck, however; Situation Interactive’s founder, Damian Bazadona, attributes this type of recognition as a direct reflection of their clients and team. Their ability to gain this honor is further highlighted by the company’s beneficial and necessary commitment and investment in the community.

Every year, Situation rewards praiseworthy NYC public school students with a Broadway show experience. The program began with one middle school, MS 343 in the South Bronx, which is located in the poorest congressional district in the nation yet is one of the highest performing schools in New York City. Using funds slated for holiday gift baskets for clients and partners, Situation sent the entire school to see Spider-Man: Turn off the Dark—significant as most of these students had never been on a field trip, much less seen a Broadway show.

School trips to world-class arts and culture with access to working arts professionals: The Situation Project was born.

Now in its sixth year, the Situation Project predominantly provides Broadway-level experiences (see #TheatreMakesMe) but also boasts other art and culture experiences for these NYC middle school students, such as a tour of the Metropolitan Museum of Art for an 8th grade photography class before it had opened to the public.

With the Situation Project, Situation Interactive shows how they are on a mission to stimulate and expand the imaginations of students in their local communities.

Photo: Situation Project