Catherine Brandt Vacovsky
Charlotte to Host More Than 600 Arts Professionals at Americans for the Artsí Annual National Arts Marketing Project Conference
Rohit Bhargava, Eric Ryan, Nina Simon Among the More Than 100 Marketing Professionals Set to Speak During the Four-Day Event
Americans for the Arts, the nation’s leading nonprofit organization for advancing the arts and arts education, today announced it will hold its annual National Arts Marketing Project (NAMP) Conference in Charlotte, N.C. from Nov. 9–12, 2012. More than 600 arts professionals will be in attendance.
“As one of the country’s brightest economic hubs, Charlotte is a center for trade, commerce and culture, that still teems with classic Southern style, hospitality and charm,” said Robert L. Lynch, president and CEO of Americans for the Arts. “Amid the tremendous cultural growth the city has experienced during the past decade, Charlotte has become a destination in its own right, and is the perfect place for arts marketers to gather and to learn about reaching the audiences of the future.”
Conference sessions will cover a wide range of marketing topics, including technology, revenue generation and audience engagement. In addition, two full-day preconferences will be offered to those attendees who have seen their job descriptions expand and evolve to include development and programming in addition to marketing or want to take their organization’s marketing efforts to the next level of monetizing audience engagement.
Eric Ryan, noted author and co-founder of Method Products, Inc. will provide the opening keynote address from 9a.m. to 10:30 a.m. EST on Nov. 10. In addition, Nina Simon, author and executive director of The Museum of Art & History in Santa Cruz, Calif., will provide the lunch keynote on Nov. 11 from noon to 1:30 p.m. EST. The closing keynote will be delivered by Rohit Bhargava, Georgetown University professor of global marketing and best-selling author of Likeonomics, on Nov. 12 from 10:45 a.m. to noon EST. A special presentation by the virally successful musical video collective, cdza has been added to the networking lunch on Nov. 10 from 1p.m. to 1:30 p.m.
Americans for the Arts and Destination Marketing Association International will present the Arts Destination Marketing Award to Long Island, N.Y. and Grand Rapids, Mich. during the opening keynote address on Nov. 10. The award honors a local arts agency and a convention and visitors bureau that have collaborated successfully to improve tourism to their community and is intended to reinforce the importance of a strong relationship between a community's destination marketing organization and its cultural-heritage and arts agencies.
Leading sponsors of The National Arts Marketing Project Conference include local host Arts & Science Council, MailChimp and Bank of America.
Americans for the Arts is the leading nonprofit organization for advancing the arts and arts education in America. With offices in Washington, D.C. and New York City, it has a record of more than 50 years of service. Americans for the Arts is dedicated to representing and serving local communities and creating opportunities for every American to participate in and appreciate all forms of the arts. Additional information is available at www.AmericansForTheArts.org.