About Leo Burnett

Leo Burnett Worldwide (LBW), comprising the Leo Burnett brand agency and marketing partner Arc Worldwide, is one of the world's largest agency networks and a wholly owned subsidiary of Publicis Groupe, the world's fourth largest communications group.
 
The agency prides itself on strategic thinking and creative ideas that reflect the virtues of many of today's consumers: astute, self-aware, global, and expressive. With this approach, LBW ensures that people who buy into client brands believe in them all the more. With expertise in mass advertising and digital, promotional, and retail marketing, LBW partners with blue-chip clients such as The Coca-Cola Company, Diageo, Kellogg, McDonald's, Samsung and P&G. LBW campaigns create a "value exchange," an interaction of mutual value for the marketer and consumer with the goal of leading the consumer down the path to purchase. The company has won more advertising awards for campaign effectiveness in the United States than any other agency the last six years and been heralded as a "pioneer on the frontier of marketing."