Gary Faber
Gary Faber is president of ERm Research, the premiere market research and marketing consulting firm specializing in the arts and entertainment industry.
Faber and his team has worked on everything from specialized regional theaters, to the smallest off-Broadway plays, and from the biggest box office hits to mega-budget franchises making their stage debuts. Now in its 10th year, ERm’s rich experience allows them to offer a variety of quantitative and qualitative solutions to help their clients better understand their customer base, and outline what audiences need to know in order to create that all-important sense of urgency.
Prior to starting ERm, Gary Faber was the Executive Vice president of Marketing at The Weinstein Company. There, Faber was responsible for all theatrical creative, strategic marketing efforts, budgeting as well as the company’s premiere Academy Award initiatives.
Gary Faber started his career with Allied Advertising in Washington, DC, and then transitioned to Miramax Films in the mid-1990s. Currently, he is also an adjunct professor of for both the graduate and undergraduate level at NYU’s Stern School of Business.
Learn more at www.ermresearch.com.