Mr. Tim Baker
Tim Baker is director of U.K.-based arts management consultancy Baker Richards, and vice president of its U.S. sister company, The Pricing Institute. He has been developing his work in pricing and marketing research and strategy for more than two decades, and his companies have worked with more than 250 major arts organizations worldwide. Tim was chair of the UK Arts Marketing Association and has been invited to speak on pricing and marketing in the U.K., United States, Australia, New Zealand, and across continental Europe. Prior to his consultancy career, Tim spent seven years as marketing director of the Scottish Chamber Orchestra, before which he was head of marketing at the London Symphony Orchestra. He is the author of the classical music marketing book, Stop Reinventing the Wheel, published by the Association of British Orchestras.