Amelia Northrup-Simpson
Amelia Northrup-Simpson has devoted her career to getting results for organizations that enrich communities. Currently, Amelia is a Co-creator, Marketer, Communicator & Storyteller for Cultivate, a boutique creative firm which tells visual stories for the common good. She creates marketing plans and develops stories for clients in the arts, higher education, and non-profit sectors.
Previously, Amelia led communications for The Results Group for the Arts, which develops loyalty, pricing, and data strategies for creative-focused businesses. In addition to serving as an editor for the firm’s consulting and research projects, she led the firm’s UX/UI development and branding task force. A frequent conference speaker and guest blogger, she has partnered with DataArts, Americans for the Arts, Do Good Data, and Blackbaud, among others, to bring relevant content to their constituents.
Amelia holds a Master of Arts Management degree from Carnegie Mellon University and degrees in communications and vocal music performance from University of Missouri.
Recent Blog Posts
- Four New Year’s Resolutions for Your Database
- Capture data, captivate new audiences
- Forget earned vs. contributed. It’s all about patrons.
- Marketing is from Mars; Development is from Venus
- Are you measuring the right metrics?
- Life Imitates Art: Subscription Models Still Going Strong
- The Social Media—Database Connection
- Top Technology Trends: What’s Ahead for Arts Marketers in 2011
- Contextual marketing: back to the future
- What’s the point of marketing the arts?
- What Audiences Expect from Arts Marketers: Four Technology Must-dos