Alli Houseworth is the founder and chief strategist of Method 121, a digital communications company that builds brands and audiences through carefully curated in-person and online engagement strategies. Throughout her entire career, Alli Houseworth has brought an innovative way of thinking to her work in the arts. Often hired to manage projects and implement changes that require deep analytical and strategic thinking, coupled with highly creative ideas, Alli has brought a extraordinarily high level of innovation to her work in the nonprofit and commercial arts sectors that has focused primarily on branding, new media, service-centric audience experiences, and leveraging the power of community. Current clients include: Woolly Mammoth Theatre Company (Digital Lobby Enhancement), Theatre Bay Area (Digital Strategies Program), Arden Theatre Company (Audience Engagement for The Writers’ Room). Additionally, Alli teaches Technology and Arts Marketing at American University in Washington, DC, and Audience Engagement In Line and Online at Columbia University in New York.