Amelia Northrup-Simpson has devoted her career to bringing audiences and artists together. She is currently the Director of Strategic Communications at TRG Arts, a consulting firm which focuses on getting audience development and revenue results from loyalty, pricing, and data strategies. She serves as an editor and writer for the firm’s consulting and research analytics projects, presentations and webinars, case studies, and the TRG blog Analysis from TRG Arts.
Formerly of Carnegie Mellon University’s Center for Arts Management and Technology (now AMTlab), Amelia wrote for the Technology in the Arts blog about social media, mobile, and other arts-related technologies, in addition to authoring white papers and research reports. Amelia holds a Masters of Arts Management degree from Carnegie Mellon University’s Heinz College of Public Policy and Management. She teaches a graduate-level arts marketing class at University of Denver.
Recent Blog Posts
- Four New Year’s Resolutions for Your Database
- Capture data, captivate new audiences
- Forget earned vs. contributed. It’s all about patrons.
- Marketing is from Mars; Development is from Venus
- Are you measuring the right metrics?
- Life Imitates Art: Subscription Models Still Going Strong
- The Social Media—Database Connection
- Top Technology Trends: What’s Ahead for Arts Marketers in 2011
- Contextual marketing: back to the future
- What’s the point of marketing the arts?
- What Audiences Expect from Arts Marketers: Four Technology Must-dos