Carol Jones
As the Associate Manager Wales for The Audience Agency, Carol is responsible for delivering a range of initiatives and support for arts and cultural organizations across Wales. She is also the Project Manager of the CultureHive Digital Marketing Academy, an online centre of excellence for leading cultural marketers that promotes an experimental, evidence-based approach to digital marketing developed through a ‘lean’ methodology. As former Director Marketing and Engagement at Chapter in Cardiff, she was responsible for marketing, communications, sales and front of house strategies and innovative ways of using technology to drive ticket sales and user engagement. This included their points-based loyalty card that has been described as 'a world class initiative'.