Lorrin directs Marketry’s client projects using traditional and innovative research methods with an emphasis on creative applications. She is one of Marketry’s lead moderators and is responsible for designing and implementing strategic approaches within Marketry’s research process. Her passion is helping teams learn. In addition to being a RIVA trained moderator, Lorrin is a skilled facilitator of strategic visioning and creative problem solving processes. With 30 years of experience in public and private industries, Lorrin’s business insight is valuable in customizing Marketry’s research so that each client is assured a direct, actionable link to customer behaviors, opinions and perceptions.
AFFILIATIONS & TRAINING:
Qualitative Research Consultants Association (QRCA) RIVA Moderator Training The Grove-trained Strategic Visioning Moderator