Dr. Tyrha M. Lindsey-Warren
Tyrha M. Lindsey-Warren is a marketing scholar, business executive, artist, and entrepreneur. She received her B.S. in TV/Film from Northwestern University, an MBA from the Peter F. Drucker School of Management at Claremont Graduate University, and a PhD, with a concentration in Marketing, from Rutgers University.
As a Consumer Behavior Scholar, Dr. Lindsey-Warren’s research streams are rooted in narrative transportation theory (i.e., storytelling) that exudes the emotion of empowerment and its impact on consumer attitudes, behaviors, purchase intention, and message recall. She also studies health edu-tainment, multicultural media and advertising as well as movies.
In addition, as the Managing Director of L.A.I. Communications (which stands for Lindsey & Associates International Communications), Dr. Lindsey-Warren has over fifteen years of experience working in marketing and public relations in Corporate America, the arts, entertainment, and non-profit arenas. Such L.A.I. Comm clients include Bishop T.D. Jakes’ International Faith and Family Film festival at MegaFest, CURLS, Fairweather Faces, National Leadership Commission on AIDS, and the Domestic Violence Hotline.