It’s no surprise that women are underrepresented in the art world. Left out of textbooks, exhibitions, and museum collections, women artists often face an uphill battle to get the recognition they deserve. The North Carolina Museum of Art (NCMA) recently announced a new initiative, Matrons of the Arts, to help change that. The movement highlights female-identified artists in the Museum’s permanent collection and around the world. Inspired in part by the "name five women artists" challenge put on by the National Museum of Women in the Arts—and playing off the phrase patron of the arts—this campaign seeks to bring the public’s attention to women who have been and continue to be major figures in the world of art.