What’s so important about creativity?

No matter what industry you work in, Americans are seeing the value of creativity in their jobs. From our recent public opinion poll, Americans Speak Out About the Arts in 2018, 55% of employed Americans agree that their job requires them to be creative. And an even larger percentage, 60%, believe that the more creative and innovative they are at their job, the more successful they are in the workplace. And how are they finding their inner creative spark? For many businesses, the answer lies in partnering with the arts. Our recently released Business Contributions to the Arts 2018 Survey, conducted in partnership with The Conference Board, asked business leaders if the arts contribute to stimulating creative thinking and problem solving—and 53% of them agreed that it does.

Arts & Business Partnerships Continue to Strengthen Both Sectors, Research Finds

Last week, we celebrated arts and business partnerships at our annual BCA 10: Best Businesses Partnering with the Arts gala. We heard inspiring stories about why businesses value the arts. BCA Leadership Award winner Chandrika Tandon shared how her passion for music provided passion and engagement at her job. Fifth Third Bank spoke about how the arts helped them heal and respond after a mass shooting at their headquarters. Phillips66 shared how the arts create a strong company culture. These stories align with the data from the just released Business Contributions to the Arts survey, which found, among other positive results, that business support for the arts is on the rise. 

The Arts Are Part of the Solution

To recognize the important role of the business community in advancing the arts, Americans for the Arts annually presents the BCA 10 awards celebrating ten businesses for their innovative partnerships with the arts. These businesses range in size and location but share a passion for engaging with the arts to advance their companies and communities; and from our work around the country, we know that they are not alone and that there is increased engagement from the business community in support of the arts. That is why it is not surprising to see that the 2017 edition of Giving in Numbers produced by CECP, in partnership with the Conference Board, showed an increase in arts funding from the corporate community between 2014 and 2016.

Actors and Botanists Can Both be “Ready for Tomorrow”

In a recent ad campaign, Wells Fargo implied that students shouldn’t pursue a career in the arts. Americans for the Arts strongly disagrees with this statement. 

Arts Support = Achievement of CSR Goals

“Our Board often asks why we aren’t giving more money to education, but they never ask why we aren’t giving more to the arts.”

This was the response from one corporate funder interviewed by the Animating Democracy program of Americans for the Arts for the report Corporate Social Responsibility & the Arts.

Arts organizations face a unique challenge, as they are often viewed as an extra or nice initiative to fund, though not essential in comparison to other charitable causes. Corporate Social Responsibility & the Arts demonstrates that this is not actually the case. Arts organizations can—and do— help businesses address key goals.

The Many Ways to Connect Arts & Business (from The pARTnership Movement)

Emily Peck Emily Peck

Last week, I left snowy New York City to spend some time in sunny Ft. Lauderdale at the invitation of the Broward Cultural Division to talk with arts organizations about the many ways they can partner with local businesses.

Embracing the Velocity of Change (Part 3) (from Arts Watch)

Emily Peck

Emily Peck

The theme of this year’s Grantmakers in the Arts Conference reflected the big challenges facing arts funders and also arts organizations. The changes in demographics and changes in technology are issues that are being confronted across the country.


There's a Movement Afoot...

Emily Peck

Emily Peck

On Friday, as the sun made it's daily appearance over the Bay, Ray Pohlman from AutoZone asked us to pretend it was February in Minnesota and resist the urge to head out to the pool. For those of us who took his advice, it was worth it.

Enhancing Communities Through the Arts

Sunoco volunteers helped paint three panels of a 42-panel mural as part of Philadelphia’s “This We Believe” city-wide mural project.

If I had to come up with a theme for the month of April, it would be the role of the arts in enhancing communities.

A Driving Force in Creativity and Innovation (from Arts Watch)

Emily Peck

Emily Peck

In 2008, if you were to talk about the auto industry, you’d probably talk about the emergency bailout from the federal government that impacted auto companies around the world.

Why and How Businesses Support the Arts: Business Committee for the Arts National Triennial Survey

Since 1968, the Business Committee for the Arts (BCA) has conducted a field-wide survey of businesses to determine why they support the arts, to what extent they support the arts, and how they support the arts.

Five Items Worth Sharing on the Importance of Creativity (from Arts Watch)

I’ve been reading and seeing a lot about creativity and innovation lately. Here are five items that I thought are worth sharing. What do you have to add to the list? What great examples are you seeing of how the arts are inspiring creativity in your communities?

Corporate Culture (from Arts Watch)

Across the country, bankers painted, insurance agents rocked, and lawyers took to the stage to demonstrate their creativity and passion for the arts.  Take a look at what these organizations are doing, just a sample of the creative partnerships that have been popping up in the arts and business world.

Business Volunteers for the Arts Working in the Nonprofit Sector (from Arts Watch)

We’ve all heard the bad news. According to The Conference Board, corporate giving is expected to be down 41 percent in 2009, with arts giving taking the brunt of the cuts. Many companies are cutting back their arts support or cutting their programs completely. Americans for the Arts estimates that 10,000 nonprofits will close their doors this year as a result of the economic situation.

The Role of Arts in Business (from Arts Watch)

Every day it seems like another corporation is planning layoffs.  The employees who keep their jobs are often stressed, overworked and their morale is low.  Businesses are left wondering how they can get out of this recession when they are struggling to do more with fewer resources.  This is where the arts can play an important role by improving employee morale, encouraging creativity and, as a result, improving the bottom line.

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