Mr. Sean King

The Room Where It Happens

Posted by Mr. Sean King, Oct 15, 2018


Mr. Sean King

The individuals who are in the room when decisions are made can make all the difference to the following weeks and months of labor to build brand, engage the community, and develop future audiences.  Here are a few helpful hints for you to make the case why marketing should be “in the room” to influence positive outcomes.

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Mr. Sean King

Arts Marketing Trends A-Z: 2019 Edition

Posted by Mr. Sean King, Dec 18, 2018


Mr. Sean King

As we close the book on 2018 and open a new edition for 2019, the world of arts marketing and marketing in general continues its furious pace. What trends we should be keeping an eye on for the coming year?

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Mr. Sean King

The Best Kept Secret

Posted by Mr. Sean King, Sep 18, 2018


Mr. Sean King

How can you change your arts organization's reputation from the “best kept secret” to the most popular place in town? 

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Mr. Sean King

#Whippersnappers – 5 Tips for Marketing the Arts to Multigenerational Audiences

Posted by Mr. Sean King, Oct 08, 2014


Mr. Sean King

Sean King Sean King

Would you send a Vine to your grandmother?

Would you tell your teenager to check out an ad in the newspaper?

OMG, did you really just send that on Snapchat? And what the heck is Snapchat anyway?

Arts marketers have the challenge of providing support for nearly every major facet of our organizations from development to branding, ticket sales to programming, volunteer recruitment to public relations.

But how do we use traditional and social media to reach the generations of our audience through multiple medias, with multiple messages, without being completely overwhelmed and completely alienating our audiences?

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