Americans for the Arts

About this time last year, Americans for the Arts staff put our heads together to create a “Trends in 2020” blog post. We didn’t anticipate an economy-grinding pandemic, which has devastatingly shaped everything this past year, but we did hit some of the other trends that occurred—demographic change, rising division and distrust, shifts towards equity, the fight over who would get to vote and political power, and the primacy of data. Across the arts field, most of us would agree that 2020 was a humbling, surprising, traumatic, and frustratingly unpredictable year. While trend forecasting in this moment is a tricky business, understanding what might be coming around the bend is crucial to our success as a field, particularly as we navigate such a volatile time. Who knows, honestly, what 2021 will bring—but the staff at Americans for the Arts got together (virtually, this time) and here’s what we’ve come up with—10 trends that we think will impact arts, culture, and the creative economy in 2021.

When Pericles convinced his fellow Athenians to build the Parthenon in 447 BC, he shared a vision that would reflect the magnificence of Athens and be a monument to democracy. He also knew it would be a post-war economic driver that would put thousands of citizens to work and attract visitors who would travel to see the architectural marvel. 2,500 years later, Pericles’s prescient understanding of the value of the arts to inspire, define a sense of place, and strengthen the economy remains evident. As government leaders work to position their cities and states for a post-pandemic recovery, new research shows why they too should look to the arts as an essential tool in their economic recovery arsenal. The arts are economic catalysts. They do not just reflect the state and local economy, but actually accelerate economic recovery. A growth in arts employment has a positive and causal effect on overall state employment.

While we long for the time when we can gather to experience the arts together, at Salina Arts & Humanities we found a solution for the month of October while celebrating National Arts & Humanities Month: pop-up art installations. As we returned to work from stay-at-home orders and furlough, we discussed new ways of changing lives and building community. We asked: How can we follow public health guidelines, encourage engagement in the arts, hire local visual artists and writers, and inspire creativity in our newly reconstructed downtown? The staff at Salina Arts & Humanities (who wrapped trees and poles in cotton fabric to kick off the downtown project) in collaboration with three poets, three yarn artists, and three chalk artists pulled off an active recognition of National Arts & Humanities month in Salina, Kansas, in the middle of the COVID-19 pandemic.

The Ancient Greeks anointed Apollo as the god of both the arts and of healing—a hefty portfolio even by early mythology standards. As different as those areas may seem, new research suggests this was a prescient choice. When the arts are part of our healthcare experience, we have shorter hospital stays, less depression, and take less medication—all of which adds up to reduced healthcare costs. In recent years, there has been a growing understanding of the benefits, and prevalence, of arts in healthcare programs. When hospital administrators were asked, “Why the arts,” chief among the responses were that they aid in the mental and emotional recovery of patients (80%) as well as their physical recovery (41%). Many programs extend beyond the patients in order to strengthen the entire healing system: 80% of programs serve patients directly, 58% include the patient’s family, and 42% are for staff to help them deal with the stress of working in the healthcare environment. With these (and many more) benefits, it is no wonder that 68% of Americans agree that the arts improve health and the healthcare experience—and 73% favor government funding for arts in healthcare programs.

Not only are the arts big business, but they are a proven rural economic development tool. Research by the U.S. Department of Agriculture shows that in rural counties, the number of innovation companies—those that use design services or trademark and copyright-protected branding—rises proportionately to the presence of local performing arts organizations. As few as four performing arts organizations in a rural county significantly increase rural innovation businesses scores. Two-thirds of rural business leaders report that arts and entertainment are vital to attracting and retaining workers, providing the talent that businesses need to thrive. Residents of these arts-rich rural communities earn higher incomes (up to $6,000 higher) than residents of rural counties that lack performing arts institutions. As leaders position their states for a post-pandemic recovery, new research shows why the arts should be looked to as an essential tool in both economic recovery and reconnecting all communities.

Proclamations are a wonderful way that your mayor, city council, or your city (or county) in general can easily show its support for the arts and culture. Each year, Americans for the Arts encourages advocates to work with their local and state elected officials to issue a proclamation declaring October National Arts & Humanities Month in their city, county, or state. They allow elected officials to easily demonstrate their support for the arts, offer a written document for advocates to use year-round to demonstrate the value of the arts and culture, and serve as a tool to engage other arts advocates in their local communities. For those who have never done this before, I thought that I would offer a how-to guide help you understand the process of obtaining a proclamation.