Ms. Rachel Ciprotti

Being David in a Goliath World: Finding Your Place in the Marketing Noise

Posted by Ms. Rachel Ciprotti, Oct 07, 2014


Ms. Rachel Ciprotti

Rachel Ciprotti Rachel Ciprotti

The ancient story of David, a young man who defeated the giant Goliath using only a small stone and a slingshot, is an apt metaphor for the situation most (perhaps all?) arts organizations find themselves in these days. The marketing world has become entirely fragmented, with hundreds of different channels competing for the attention of every consumer – that means every potential audience member. We are all inundated with emails, ever-multiplying social networks, television, radio, print, digital magazines, review sites, event sites, crowdfunding, discount ticket sites, etc, etc.

How can we cut through the clutter? How can we get our message across when the channels are overflowing with behemoth corporations spending the equivalent of our yearly operating expenses on a month’s worth of Facebook ads?

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Ms. Margy Waller

Acknowledge This History + Then Go to Work

Posted by Ms. Margy Waller, Mar 29, 2016


Ms. Margy Waller

Sometimes the most exciting and memorable speakers at the New Community Visions Initiative regional meetings are—like many magical things in the rest of life—serendipitous and unplanned.

One of those inspiring moments occurred at the meeting in Macon when Reverend James Lawrence Wofford gave us words we needed to hear about equity.

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Mr. David M. Dombrosky

Engaging Audiences in the Mobile Moment

Posted by Mr. David M. Dombrosky, Oct 07, 2014


Mr. David M. Dombrosky

David Dombrosky David Dombrosky

Mobile device adoption and usage is a global phenomenon with over 4.5 billion mobile users worldwide. In the United States, smartphone adoption has exceeded standard cell phone ownership by nearly 2-to-1. We no longer use our phones to simply make calls and send text messages.  We use them to explore our world. Anything we experience can be recorded, researched, and shared from the palms of our hands – anytime, anywhere.

As our adoption and usage of mobile technology has grown, so have our expectations for engaging with the world around us at a moment’s notice. Researchers at Forrester define this as the mobile mind shift “the expectation that [we] can get what we want in our immediate context and moments of need.”

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Erik Gensler

If You Say "Facebook is Not a Direct Sales Tool" You're Not Using It Correctly

Posted by Erik Gensler, Oct 08, 2014


Erik Gensler

Erik Gensler Erik Gensler

If you still say "Facebook is not a direct sales tool" you're not using it correctly. And you don't understand how the marketing world has dramatically changed.

At a recent arts conference there were evidently some sessions where presenters said "Facebook doesn't sell tickets" or "we just use Facebook for branding and awareness."

We are in a new world where social storytelling and smart digital targeting are cornerstones of marketing. And those organizations that don't know how to do it are going to keep falling further and further behind. Spreading this misinformation is just going to keep our sector amongst the dinosaurs who think we can keep interrupting our way to ticket sales by buying traditional media.

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Beth Malone

Dashboard Co-op's Outreach Strategy

Posted by Beth Malone, Oct 07, 2014


Beth Malone

Beth Malone Beth Malone

Audience is something we think about every moment. How are viewers engaging with our exhibitions? How are they responding to the organization’s methods of outreach? Are they even showing up in the first place?

From very early on, Dash has had a large outpouring of community support. My partner and I are both Atlanta natives and were lucky enough to leverage relationships we had with press, artists, and musicians in the city. As we continued to grow within our mission, we cultivated (and continue to cultivate) a solid, committed constituency. Efforts to engage an audience outside the traditional art-viewing public such as university students and faculty, small businesses, and city government, paid off. Quite literally, we were networking – meeting with leaders in these industries to explain our work and ask for their support via their own promotional tools like social media, web links, etc.

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Tim Mikulski

Random Acts of Culture™

Posted by Tim Mikulski, Dec 19, 2011


Tim Mikulski

Throughout the country, many performing groups have taken to public forums to display Random Acts of Culture™ (supported generously by the Knight Foundation) covering all art forms including music, dance, and theater.

Just a few weeks ago, the Arts & Science Council of Charlotte captured this dance performance from their local airport:

But there are so many other examples to choose highlight including a string quartet at an outlet mall in Georgia:

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