Americans for the Arts

When you think of MBA coursework, you think of core classes in marketing, finance, economics, operations, decision sciences, strategy, and so on. You don’t think of color theory, collaborative drawing, or watercolors. But at the Kellogg School of Management at Northwestern University, we do. Unlike traditional business schools that collect and present art, we make it. In addition to core curriculum that encompasses fundamental business areas, for the past two years Kellogg has offered students an opportunity to participate in artist-led, hands-on workshops that focus on a variety of arts-themed topics. I attribute the success and popularity of these workshops to filling a much-needed void in MBA curriculum—one that stimulates the right brain, which supports creativity and intuition. Exercising these functions encourages important skills for aspiring business leaders. Interactions with art develop observation, collaboration, communication, narrative building, and critical thinking skills. They also emphasize empathic thinking, creative ideation, implicit bias awareness, and recognizing the nature of objectivity/neutrality. Leaders are made and trained, not necessarily born. Exercising empathy, knowing how to communicate effectively, and having the ability to think creatively through complex issues all help leaders manage effectively. 

Unprecedented … resilient … essential … are words we have heard much about during the COVID-19 crisis. These words, in fact, describe every artist, arts educator, and arts organization—and not just during an emergency. Each of us as human beings are heard, healed, uplifted, and empowered by and through the arts. In both unprecedented crises and unprecedented times, ART is essential. With a growing understanding of the vital role the arts play in successful communities, Baton Rouge Area Chamber has sought to better understand and formalize its relationship with the arts sector. Baton Rouge Area Chamber has been a phenomenal arts sector partner in the response to COVID-19. The Chamber has put their strategic planning process into action by looking to the arts community for responses to medical shortfalls in personal protective equipment, maintaining the gig economy, and creating campaigns which promote safety and healing for the community.

I currently lead the art and technology program at Nokia Bell Labs. We call it Experiments in Art and Technology in honor of the seminal bringing together of engineers and artists in the late 60s and 70s within which Bell Labs played a crucial role. So, in my current role, I am a champion of the arts—especially new media art, art that involves emerging technology, and musical composition and performance. I lead our artistic collaborations and projects and act as a “curator” and “matchmaker” bringing together the very different worlds of art and technology. I believe that the arts could be (should be) more transformational in the way they inform more human-centric design. I believe that the arts should be deeply integrated into all companies but especially technology companies. I believe it is critical that the voice of the artist be heard and taken seriously in the context of business and in understanding the role that technology can play in influencing humanity.

One would think that an artist paint company, especially one that is also employee owned, would have a full understanding of the value of the arts in our lives. Unfortunately, work within a manufacturing and distribution facility requires many sorts of skills and interests, and many don’t connect what they do for the creative arts at Golden Artist Colors. It is only by constant effort of sharing the creative process and developing opportunities for integrating with artists that we can begin to break down these barriers.

Thanks for joining us this week to learn more about how arts groups around the country are engaging business employees through the arts, and what the impact is with individuals, companies, and entire communities. This week, we’ve heard from a number of arts leaders, as well business employees who’ve both led and participated in efforts to bring the arts to the workplace, stimulate innovation, and deepen the daily practice of creativity in our lives.

Here’s a recap of what we’ve seen this week, and some of the best and most inspiring quotes:

Like several other communities that have been posting on the blog this week, we at the Regional Arts & Culture Council (Portland, Oregon) were looking for a fun way to celebrate creativity in business and cultivate employee engagement in the arts while raising more money for our 10th annual united arts fund campaign, known as Work for Art. Drawing from several great models including the CincySings event produced by ArtsWave, we decided to produce a Battle of the Bands on May 12 at the beautiful Crystal Ballroom in downtown Portland.

And what a battle it was! By the end of the night, we had raised about $75,000.