Americans for the Arts

Providing constant and protected space for the exchange of ideas is critically important to the health of our business through the active engagement of our employees. All businesses need new ideas, and businesses benefit when the generation of ideas is encouraged and inclusive. To thrive, businesses need to provide a setting where ideas can be openly exchanged and tested. It is the responsibility of business leaders to understand that the work we all do is best done in an environment that’s not based on the ownership of ideas or the rank of those that offer them—but rather one that’s open, collaborative, and receptive to new ways of thinking and doing. Business leaders need to make intentional steps towards creating these spaces. Otherwise, we miss the opportunity to unleash and develop the inherit creative talent of our employees.

2018 was a year of some highs, but many lows. Controversy and anger and fear still seem to swirl around us in large supply, and more often I find myself sitting at my piano, my energy source and antidote for when I am feeling low. I imagine how all of us can better convey the power of the arts as a unifying force—as a solution for our country—during these difficult times. Our need for the arts is apparent. We have needed and sought the healing and teaching power of the arts for a long time. Robert Redford once said, “I’ve long believed we could move toward solving some of our biggest problems if there were an artist at every table.” Woven through the events of this year were artists who are making a tremendous difference in communities across the country, and their diverse voices are animating conversation and giving us hope for a kinder and more compassionate world.

Small business is the heartbeat of the economy—that’s certainly the case here in Lakewood, Colorado—population 155,000 in a city that occupies 44 square miles between Denver and the foothills of the Rocky Mountains. We have seven large organizations with 1000+ employees, but nearly 7000 entities employ 50 or fewer. Primary employers are critical. But the math is crystal clear … small business rules the road. But as the new millennium arrived, not every part of our City’s economic engine was hitting on all cylinders. Lakewood’s 40 West Arts District is located in the oldest part of our City along West Colfax Avenue—a historic commercial corridor that is just now emerging from 30 years of economic decline, with the arts at the vanguard of its renaissance.

ARTSblog once again was a vibrant space for sharing and learning across all sectors of the arts field in 2018. All told, we published more than 215 blogs by authors working in public art, healthcare, government, marketing, local arts agencies, the private sector, and at Americans for the Arts, plus artists, arts educators, leaders at every stage of their careers, and many more. We hope you got your fill of your favorite topics and posts—but if you’re looking for a quick snapshot of the year that was, here are the 10 most viewed ARTSblog posts from 2018.

We’ve all seen the extraordinary figures released earlier this year by the National Endowment for the Arts and the U.S. Bureau of Economic Analysis: The arts and cultural sector contributed over $760 billion to the U.S. economy in 2015. Staggering statistics, to be sure; indisputable in their depth and breadth. But within and behind these statistics lie stories—stories about human capital and the limitless power of the arts to transform, to teach, and to trigger the brain to soar and to accelerate well beyond its own limits. What falls beyond these extraordinary figures—and here, I refer to music and music education in particular—is a piece of knowledge that is at once as simple as it is profound: Music matters.

Internally, we have been surprised at how many artists we have working for us at Jiffy Lube Indiana. Our employees are now showing off their own talents through sketches, vehicle graphics, and tattoo designs. We are planning museum tours and art classes designed to help our people further develop their artistic skills, understanding that this will help drive creativity in our own business. Employee retention is a huge issue for many businesses these days, and we are no exception. People want to be proud of who they work with and they care more than ever about the mission and purpose of their employer. As employers, we have to do more than just provide work. We need to enrich lives. Every partnership we make involves negotiating ways for our people to enjoy the experience of attending the events, getting involved however they see fit, and enriching their lives. The longer we can keep people feeling proud of where they work, the longer we will be able to benefit from their efforts.