Tuesday, February 13, 2018

One way to show pride in cultural heritage is by sharing it with others. New York City is one of the most diverse cities in the nation, where various artistic communities find unique ways to express themselves, right in their neighborhoods. Especially in the boroughs, the arts are often linked to heritage. What is a block in the Bronx if salsa music is not being heard on the streets as you pass through a vegetalera to buy your favorite produce—the flavor of the tropics, right in the palm of your hand?

It is no wonder, then, that Goya Foods, a proprietor of food products from the Caribbean, Mexico, Spain, and Central and South America, partnered with the Lehman Center for the Performing Arts in the Bronx to produce The Latino Concert Series 2018. Their founders, Don Prudencio Unanue and his wife Carolina, first migrated to Puerto Rico from Spain, and first opened a small store in Lower Manhattan to sell Goya products. Now, as the largest Hispanic-owned food company in the United States, Goya has its roots in family values, achieving the American dream, and helping cultivate Latin culture in the United States. Goya provides $20,000 in nationwide scholarships in Culinary Arts and commissions art that reflects the pasión communities feel, as depicted by artists like Dave Ortiz, who created a pop-art inspired Goya Series to celebrate their 80th anniversary and Goya floats for the Puerto Rican Day parade as well as 11 additional cultural parades Goya participates in throughout the year. They also commissioned Alexander Mijares, who created a Goya-inspired Can Sculpture for the contemporary art museum PAMM in South Florida, and now the Latino Concert Series 2018 at the Lehman Center the Bronx.

Lehman is notorious for bringing the most iconic performers to the Bronx, showcasing top artists such as Willie Colón, Johnny Pacheco, Gilberto Santa Rosa, as well as the late Celia Cruz and Tito Puente. Goya’s partnership has made possible another year of sharing Latino culture and values with New Yorkers. This year, they opened their concert series Salsa with Love! on February 10 with four-time Grammy-nominated singer Jerry Rivera. The concert series brings communities together through artists from various musical backgrounds, such as the National Symphony Orchestra of Cuba and the Broadway Boys, who have represented Broadway shows such as Wicked, Rent, Mamma Mia, and more.

Goya brings art to New York City that remains true to their roots, reminds of us of their mission, and promotes inclusivity and representation in the arts and in America. Learn more about their events and visit the Bronx soon!

Author Name: 
Fransini Alberto-Vasquez