Social Seed

PROJECT OVERVIEW

Title: Social Seed by Gurpreet Sehra with NorWest Co-op Community Food Centre
Photo Credit: kma
Lead Artist(s):

Description:
Western Canada’s first community food centre opened in Winnipeg’s Inkster neighbourhood in March 2015. The centre is a project of NorWest Co-op Community Health, who chose artist Gurpreet Sehra to partner with to create a community public art project through the Winnipeg Arts Council’s WITH ART program. Throughout 2015, Sehra got to know the NorWest community by facilitating free art classes in the new food centre. Together they explored different artistic techniques and generated ideas for a collaborative artwork. The classes filled up quickly and had a waiting list, so the Co-op staff helped the artist survey other community members about their neighbourhood, the food centre, and what kind of art they wanted to see in their community. Once a concept was devised, community members met weekly to paint in the NorWest Co-op Community Food Centre, often surrounded by cooking classes, zumba, and community lunches. Together they painted 119 textile-covered ceramic tiles to create a 7’ x 17’ mural now permanently installed inside the centre. The imagery is based on a map of the neighbourhood from the early 1970s when the NorWest Co-op was formed, and centres on the newly opened community food centre, with bold colours representing current demographics. It speaks to the Co-op’s enduring presence in this evolving community. The artwork’s title Social Seed is a play on the agricultural idea of nurturing, mapping and measuring relationships/flows of diverse seeds. It references the agricultural land division that shaped Winnipeg’s map, as well as makes a connection to food and the diverse make-up of the community that meets at this neighbourhood hub.
PROJECT LOCATION

Community Center
On a wall indoors
NorWest Co-op Community Food Centre
103-61 Tyndall Avenue
Winnipeg, MB R2X 2T4
Canada

click the map to enlarge
PROJECT TEAM

Winnipeg Arts Council
Winnipeg Arts Council
PROJECT DETAILS

Permanent
$17,000
under $50K
Public
Collage, Mural, Painting
Found/Recycled Objects, Mixed Media, Mural, Painting, Textile/Fiber Art
Acrylic paint, textile, ceramic tile
2017
2018