This guide is divided into two parts, Basic Guidelines discusses use of graphic components available to the designer. Two Prototypic Organizations illustrates how these guidelines can be applied to a broad range of communications by two very different nonprofit organizations. (p. 3)

The main purpose of this manual is not to generate sameness or fads, but to provide tools to develop individual programs to fit individual situations. It is also intended to support the efforts of designers dealing with management to illustrate the necessity of investing in a coordinated graphic design program. Consistency and appropriateness are two yardsticks by which communications should be judged. The first part of this guide discusses the means available to achieve consistency. The second part gives examples of consistent graphic standards as appropriately applied to a variety of items for two prototypic organizations. (p. 5)

CONTENTS
Basic guidelines:
     Formats.
     Grids.
     Full size grid.
     Typefaces.
     Layout guidelines.
     Logotypes and symbols.
     Seals and crests. 
     Color.
     Rules.

Two prototypic organizations:
     City Historical Society and State Central University.
     Identity elements.
     Stationery.
     Forms.
     Personnel directories.
     Calendars and newsletters.
     Invitations and announcements.
     Programs.
     Posters.
     Brochures.
     Internal publications.
     Books and catalogues [catalogs].
     Signs and exhibitions.

This guide is divided into two parts, Basic Guidelines discusses use of graphic components available to the designer. Two Prototypic Organizations illustrates how these guidelines can be applied to a broad range of communications by two very different nonprofit organizations.