What are Digital Classrooms?

Digital Classrooms are virtual field education programs, designed to build skills in emerging, mid-career, and executive leaders and to provide opportunities to master foundational concepts for succeeding in the arts.

Who is the Digital Classroom for?

The Digital Classrooms are designed for arts leaders, public art professionals, and arts marketers in all phases of their career who are looking to gain new skills in the particular topics of each classroom.

How many Digital Classrooms are there? And what are the topics?

Five Digital Classrooms are planned for 2014.

In the lead-up to the National Arts Marketing Project Conference in November, we will offer three digital classrooms:

Leading Arts People & Organizations
  • (Fall Arts Leadership Classroom)

    • This Digital Classroom  will examine foundational leadership principles to guide you through your arts leadership path to give you the knowledge, skills and abilities to ensure flourishing arts organizations, inspired arts administrators, and effective change.
    • View Full ScheduleSpeaker Bios | Registration is now closed.
    • The Fall Arts Leadership Classroom is generously sponsored by Drexel University Online.
Public Art Marketing & Community Engagement
  • (Fall Public Art and Placemaking Classroom)

    • This Digital Classroom will cover the development and implementation of public art marketing and engagement plans, strategies, messages, online tools, and educational resources.
    • View Full Schedule | Speaker Bios | Registration is now closed.

Leading the Relevance Conversation in Your Community
  • (Fall Arts Marketing and Engagement Classroom)

    • This Digital Classroom will learn teach you to read your local landscape, create quality programming that contributes to the larger community conversation, craft a marketing strategy that creates a space for that conversation, and measure your impact by listening to your audience in order to create an engagement model that lasts.
    • View Full ScheduleSpeaker Bios | Registration is now closed.

In the lead-up to the Annual Convention in June, two digital classrooms were offered:

Arts Leaders as Community Leaders

  • (Spring Arts Leadership Classroom )

    • This Digital Classroom will train arts leaders how to be creative and knowledgeable ambassadors for the arts to the larger community.
    • View Schedule | Registration is now closed.

Accumulation + Action: Public Art Collection Management

  • (Spring Public Art and Placemaking Classroom)

    • This Digital Classroom will focus on issues of conservation and maintenance, collections management, valuing and assessment, and documentation in perpetuity.
    • View Schedule | Registration is now closed.


How much does it cost to register for a Digital Classroom?

Each Digital Classroom costs $150 for Americans for the Arts members or $250 for nonmembers.

What is included in the registration fee for the Digital Classrooms?

  • Four 60-minute webinars.
  • Four conference calls (discussion-section-style).
  • A shared web-space to enhance and maintain connections within the cohort of participants across the country.
  • Reading lists, practical assignments to reinforce skills, and resources for further study of each subject.

What do I earn upon completing the Digital Classroom?

Upon satisfactory completion of the program, participants will receive a certificate of recognition and will be entered into the rolls of certificate holders in the particular subject area of the Digital Classroom on the Americans for the Arts website.