We learned a lot through the Strategic Realignment Process and have more to go. As we continue to dive deeper into how we can best serve the field through Equitable Advocacy, we are reviewing all our programming. As a result, NAMP programming will not be moving forward, and we are identifying resources that will continue to support the arts marketing community. 

The National Arts Marketing Project (NAMP) was created by the Arts & Business Council/Arts & Business Council of New York, and became an Americans for the Arts program in 2005 when the two organizations merged. NAMP has helped arts marketers acquire and implement sophisticated marketing, technology, and entrepreneurial skills to increase earned income through greater audience engagement. Over the years, arts marketing has changed significantly. Social media and e-newsletters are now common tools, marketing staff at nonprofits are larger and more strategic, and other organizations have entered the space to offer training and resources. Throughout the Strategic Realignment Process, we learned that what the arts and culture sector wants most from Americans for the Arts is a focus on research and advocacy. As a result, we are sunsetting NAMP and NAMPC programming in a thoughtful way that ensures relevant resources remain available. You will be able to find that information here as we continue to gather other resources and organizations best filling this need. 

We’ve experienced many moments of learning, sharing, and growing as we participated in NAMP programming. We are working on a report to document the impact of NAMP and all who participated over the years. If you have stories, feedback, or ways that NAMP programming helped you, your organization, or your community, please share them with us by emailing [email protected].

Thank you to all those who participated in NAMP and NAMPC programming over the years