National Arts Marketing Project Kicks Off Second Pennsylvania Cohort

Thursday, June 28, 2018

Americans for the Arts, the leading organization for advancing the arts and arts education in America, is pleased to announce the second cohort of the Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector, a new, five-year initiative to strengthen and advance the arts marketing and audience engagement skills of Pennsylvania-based arts and cultural professionals. 

What I've Learned In 38 Years Of Surrounding Myself With Confident People

Growing up with a speech impediment, one writer learned to hide behind confident people early on. Then he picked up their habits.

Thursday, December 8, 2016


Michael Thompson lays out common character traits he's noticed within the confident people he's surrounded himself with in the past 38 years.

At Some Museums, the Art Is Now on the Outside

Is the new trend

Friday, April 21, 2017


Where the museum chooses to display these powerful shows — on the facade of its Bowery building, from dusk to dawn — is a sign of a growing global trend among arts institutions that are trying to make an artistic statement while engaging visitors, both returning and new.

How to Sell on Instagram

Do you want to use Instagram as a revenue stream?

Friday, November 25, 2016


Jasmine Star shares how to sell your products and services via Instagram. You’ll discover the advantages of using Instagram for selling.

Are You Pricing Dynamically?

Dynamic Pricing is All the Rage

Wednesday, May 3, 2017


Dynamic pricing involves adjusting prices as patterns of demand unfold, raising prices and/or increasing the amount of inventory at particular prices when demand is strong.  Some organisations also use dynamic pricing to reduce prices to stimulate sales when there is strong demand at lower prices, but little demand at higher prices.  In either case, planning your changes in advance is key to a successful strategy, but more importantly a strategy focused on dynamic pricing alone misses much of the potential opportunity to be realised from pricing.

Facebook’s Snapchat Envy Shows In Its New Stories And Camera

Like Instagram, WhatsApp, and Messenger before it, Facebook is co-opting Snap’s bright ideas and trying to make them its own

Tuesday, April 18, 2017


For years now, Mark Zuckerberg has been confidently predicting that within half a decade, video will become the dominant form of content that folks share on Facebook. That expectation has led to features such as Facebook Live video streaming. But when it comes to encouraging people to share, the app’s primary call to action–the question “What’s on your mind?” and a text field–has continued to emphasize words over visuals.

A Performance in Queens Got Right What That Pepsi Ad Got Wrong

A performance in Queens, drew a very different audience and packed a punch to the gut, rather than the wallet.

Tuesday, April 18, 2017


A performance in Queens, drew a very different audience—the parents, friends, and children of some 350 members of the community that took the stage—and packed a punch to the gut, rather than the wallet.


The Amazing Winners of the Smithsonian’s 14th Annual Photo Contest

The Smithsonian has just announced the winners of the 14th Annual Photo Contest

Tuesday, March 28, 2017


The Smithsonian has just announced the winners of the 14th Annual Photo Contest. This year, they received more than 48,000 submissions from photographers in 146 countries and territories.

How She Built a $50 Million Postcard Empire

Direct mail never died. It just needed an upgrade.

Friday, April 14, 2017


Even some of the smartest moguls alive take for granted a truth that is just plain wrong: Direct mail is dead. No, we’re not making this up: Sending physical mail to prospects and customers can actually work — and pay off big-time.



Isamu Noguchi’s Voluntary Stay in a Japanese-American Incarceration Camp

The modernist sculptor voluntarily entered one of the many incarceration camps for Japanese Americans and it was an experience that deeply impacted him.

Friday, March 17, 2017


His ideas, at the start, were limitless and detailed. Noguchi wanted to organize lectures on Japanese art as well as arts and crafts activities, figuring that such vocational training could prove helpful after the war.


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